Best Email Marketing Tool by Business Type 2026
Choosing the right best email marketing tool platform in 2025 can feel overwhelming.
Which is the best email marketing tool for business?
Between automation, SMS, landing pages, and pricing tiers, it’s hard to tell which tool actually helps you sell more — without wasting weeks on testing.
Best Email Marketing Tool: We compared six leading platforms — Omnisend, MailerLite, ActiveCampaign, AWeber, Kajabi, and GetResponse — to find out which performs best for ecommerce, creators, and digital businesses. This guide focuses on results: conversion, time saved, and automation simplicity.
TL;DR verdict
Pick Omnisend if you run an online store and want proven ecommerce flows with email + SMS built in.
Pick MailerLite if you need affordable newsletters and landing pages that “just work.”
Pick ActiveCampaign if you need advanced CRM-level automation.
Pick Kajabi if you sell courses or coaching and want all-in-one funnels.
Pick GetResponse if you want a balanced, reliable tool for email, webinars, and funnels in one dashboard.
Pricing pages change often — confirm live before you decide.
Best Email Marketing Tool Quick Comparison
| Tool | Best for | Why it wins | Automation depth | Extras |
|---|---|---|---|---|
| Omnisend | Ecommerce (Shopify, WooCommerce) | Drives sales with prebuilt flows & product blocks | ✓ Deep ecommerce triggers + SMS | SMS, push, product feeds |
| MailerLite | Small businesses, creators | Simple UI, excellent deliverability, free plan | ✓ Basic (welcome, drip) | Landing pages, forms |
| ActiveCampaign | B2B, scaling teams | Advanced automation + CRM | ✓✓ Complex workflows, lead scoring | Sales CRM, site tracking |
| AWeber | Classic newsletters | Great support, quick setup | ✓ Core tagging | AMP, ecommerce widgets |
| Kajabi | Course creators, coaches | All-in-one funnels, checkout, courses | ✓ Funnels & sequences | Courses, affiliates |
| GetResponse | SMBs & hybrid marketers | Versatile: email, funnels, webinars in one | ✓ Strong visual automation builder | Webinars, landing pages, funnels |
Automation = revenue while you sleep. Set once, sell daily.
What each platform includes
| Feature | Omnisend | GetResponse |
|---|---|---|
| Email builder (drag & drop) | ✓ | ✓ |
| SMS marketing | ✓ | ✗ |
| Prebuilt automations | ✓ | ✓ |
| Abandoned cart flow | ✓ | ✓ |
| Segmentation | ✓✓ Deep ecommerce data | ✓ Advanced filters |
| AI subject line optimization | ✓ | ✓ |
| Webinars | ✗ | ✓ Built-in |
| Landing pages | ✓ | ✓ |
| Funnels | ✗ | ✓ |
| Integrations (Shopify, Woo, Zapier) | ✓ | ✓ |
| AI product recommendations | ✓ | ✓ |
| Popups & forms | ✓ | ✓ |
| Web push notifications | ✓ | ✗ |
| Reporting & analytics | ✓✓ Ecommerce ROI reports | ✓ Funnel metrics |
| Support | ✓ 24/7 chat + docs | ✓ 24/7 email/chat |
| Free plan | ✓ (up to 250 contacts) | ✓ (up to 500) |
| AI email generator | ✓ | ✓ |
| Deliverability | ✓✓ Excellent | ✓ Solid |
| Ease of use | ✓ | ✓ |
| Multilingual support | ✗ | ✓ 20+ languages |
| CRM integration | ✓ via Shopify/HubSpot | ✓ native CRM fields |
Tip: Use the free plan first to import contacts and test automations — both Omnisend and GetResponse make it easy to upgrade later.
Best Email Marketing Tool Pricing
- Omnisend: Free plan up to 250 contacts, paid plans from $16/mo with email + SMS.
- GetResponse: Free plan for 500 contacts; Email Marketing plan starts at $19/mo.
- MailerLite: Free up to 1,000 contacts; paid from $10/mo.
- ActiveCampaign: Starts at $39/mo; no free plan.
- AWeber: Free up to 500 subscribers, paid from $14.99/mo.
- Kajabi: From $119/mo (no free plan, 14-day trial).
Best Email Marketing Tool Automations
Omnisend focuses on ecommerce workflows — abandoned cart, browse recovery, and post-purchase follow-ups. GetResponse offers flexible visual automations that connect email, funnels, and webinars. ActiveCampaign adds CRM-level depth with goals, branching, scoring, and sales pipelines.
Set up your first automation in under 15 minutes — prebuilt templates guide you through every step.
Which one should you pick?
- 🏆 Omnisend — Best for ecommerce. Prebuilt revenue flows + SMS integration.
- 💡 MailerLite — Best for creators and small lists on a budget.
- ⚙️ ActiveCampaign — For power users who want CRM + advanced logic.
- 🎓 Kajabi — Ideal for coaches and course businesses needing all-in-one sales funnels.
- 🌐 GetResponse — Balanced option for marketers who need email + funnels + webinars.
- ✉️ AWeber — Straightforward newsletters with dependable support.
Best Email Marketing Tool FAQs
Is GetResponse good for ecommerce?
Which tool has the best free plan?
Can I use SMS marketing with GetResponse?
Which is easiest to set up?
Do these tools integrate with Shopify?
Best Email Marketing Tool Final verdict
If your goal is fast revenue growth with minimal setup, Omnisend remains the top ecommerce pick. But for those wanting a broader marketing suite — including webinars, funnels, and email automation — GetResponse offers outstanding value in 2025. ActiveCampaign fits teams who want CRM-level automation, while MailerLite, Kajabi and AWeber cover simpler use cases and course-driven funnels.
Disclosure: We may earn a commission if you purchase through our links. We recommend tools we genuinely believe fit the use case.