If you’re a creator, coach, boutique ecommerce, or a local service, you want an email platform that’s easy to launch, has clear pricing, and ships automation templates that actually sell. This BOFU MailerLite review 2025 focuses on what matters at decision time: real costs by list size, what each plan includes, automation depth, and ROI payback.
Bottom line: MailerLite is a great fit for small teams who value speed-to-impact and clean UX. It’s not the most complex tool on the market (no native SMS), but it nails the jobs to be done for small businesses and early-stage stores. More about MailerLite automations.
TL;DR verdict
✓ Best for: creators, coaches, boutiques, early-stage Shopify/Woo stores that want reliable automations and landing pages.
✓ Plans (500 subs): Free $0 (12k emails/mo), Growing $10, Advanced $20 — paid tiers remove send caps and unlock advanced features.
✓ Time-to-value: launch welcome + abandoned checkout + review request in a day.
✗ Limit: no built-in SMS (use integrations). Some advanced analytics reserved for higher tier.
Pricing pages change often — confirm live before you decide.
Quick plan snapshot
| Free | Growing | Advanced | |
|---|---|---|---|
| Contacts (base tier) | Up to 500 | 500+ | 500+ |
| Monthly email sends | 12,000 | Unlimited | Unlimited |
| Seats | 1 | 3 | Unlimited |
| Automation builder | ✓ basic | ✓ full | ✓ full + multi-trigger |
| Landing pages | ✓ up to 10 | ✓ unlimited | ✓ unlimited + AI |
| Support | 24/7 email | Live chat + priority | |
| Starting price (500 subs) | $0 | $10/mo | $20/mo |
Sources: official pricing/help pages, accessed 20 Oct 2025.
Pricing — what you’ll really pay
At 500 contacts, plans are straightforward: Free $0 (12k sends), Growing $10, Advanced $20. Paid tiers unlock unlimited monthly sends, more seats, and multi-trigger automations (Advanced).
Rule of thumb: if automations add ≥$150/mo, paid plans pay back in days, not months.
Features matrix — 20 key capabilities
| Feature | Free | Growing | Advanced |
|---|---|---|---|
| Visual automation builder | ✓ basic | ✓ full | ✓ full |
| Multi-trigger workflows | ✗ | ✗ | ✓ |
| A/B testing (emails/forms) | ✓ | ✓ | ✓ + multivariate |
| Welcome/onboarding templates | ✓ starter | ✓ library | ✓ library + flows |
| Abandoned cart/checkout* | ✗ | ✓ | ✓ |
| Landing pages | ✓ up to 10 | ✓ unlimited | ✓ unlimited + AI |
| Website/blog builder | ✓ basic | ✓ | ✓ |
| Ecommerce integrations (Shopify/Woo) | ✓ limited | ✓ full | ✓ full |
| Segmentation & tags | ✓ core | ✓ advanced | ✓ advanced |
| Dynamic content | ✗ | ✓ | ✓ |
| Transactional emails | ✗ | ✗ | ✓ |
| Deliverability tools (SPF/DKIM) | ✓ basics | ✓ | ✓ + priority support |
| AI writing assistant | ✗ | ✓ | ✓ |
| Custom HTML editor | ✗ | ✗ | ✓ |
| Advanced reporting | ✗ limited | ✗ basic | ✓ improved |
| Landing page domains | ✗ custom | ✓ custom | ✓ custom |
| Seats | 1 | 3 | Unlimited |
| Support | 24/7 email | Live chat + priority | |
| Monthly emails | 12,000 | Unlimited | Unlimited |
| Starting price (500 subs) | $0 | $10/mo | $20/mo |
*Requires store integration for ecommerce flows.
MailerLite review 2025 Automations — ready-to-sell flows
MailerLite’s automation builder is clean and reliable. For small teams, start with three flows that consistently drive revenue:
- Welcome → First purchase: Day 0 incentive & story; Day 2 bestsellers; Day 5 social proof & FAQs.
- Abandoned checkout/cart: 1–2 hour reminder; Day 1 benefits & objections; Day 2 urgency.
- Review request: post-purchase timer based on product type (e.g., 7–21 days).
ROI — payback in days
If your flows add around $150/month, the payback is fast even on Advanced.
Pros & cons MailerLite review 2025
| Pros | Cons |
|---|---|
| ✓ Excellent value at small lists ✓ Simple, reliable automations ✓ Strong landing pages & forms ✓ Solid deliverability for small brands | ✗ No native SMS (integrations only) ✗ Advanced analytics gated to higher tier ✗ Ecommerce features require paid plans |
FAQs
Is MailerLite free forever? MailerLite review 2025
Does MailerLite support multi-trigger automations?
How many landing pages can I publish?
Final verdict
For small teams that want fewer moving parts and a faster path to revenue, MailerLite is a pragmatic pick. Start free, launch your core flows in a day, and upgrade once you hit the limits.
Read next:
MailerLite Pricing 2025 ·
MailerLite Automation Templates 2025 ·
Best Email Tools for Creators 2025