Updated: November 3,2025 · Reading time: ~25–30 min
BOFU summary: If you’re choosing a platform to launch and scale a coaching program, course, or membership, you care about three things: what Kajabi really costs in 2025, how fast you can launch funnels that sell, and whether the features you need are inside your plan. This guide breaks down Kajabi pricing 2025 with practical tables, three data visuals, a deep features matrix, and no-fluff ROI math so you can decide in minutes—not weeks.
Value thesis: ship your first funnel this week, not this quarter. Automations do the heavy lifting while you coach, create, and sell.
TL;DR verdict
- Kajabi pricing 2025 is tiered by products, contacts, and features. For most coaches/creators, Basic is enough to launch; upgrade to Growth when you need more products, contacts, or advanced automations.
- Funnels: Kajabi’s built-in pipelines get you from idea to cart-open fast. You can run a webinar/challenge launch or evergreen funnel without stitching five tools.
- ROI: Even a modest program (e.g., $997) usually covers the monthly subscription with a fraction of one client per month. The compounding comes from always-on automations.
- Trade-offs: You’re paying for consolidation and speed. If you need heavy custom dev or edge-case integrations, budget for the Pro tier or evaluate add-ons.
Validate revenue in weeks, not months. No dev team required — ready coaching/course funnels.
Launch with templates. Cancel anytime.
Pricing pages change often — confirm the live plan limits before you decide.
Who this is for
This article focuses on coaches, course creators, and membership owners who want one platform for website/landing pages, email & automations, product delivery, payments, and community. You’re deciding between configuring a DIY stack or using Kajabi to consolidate and move faster.
Kajabi pricing 2025: plans, limits, and real-world signals
Below are the most common plan patterns you’ll encounter. Numbers are rounded, drawn from widely cited sources, and meant as decision signals. For any purchase, validate live details on the Kajabi pricing page the day you buy.
| Plan | Monthly (est.) | Core inclusions | Coach/creator limits |
|---|---|---|---|
| Kickstarter | $89 | Website/landing pages, email, 1 product | ≈250 contacts; ≈7.5k emails → caps apply |
| Basic | $149 | 3 products, funnels, basic automations | Up to ~10k contacts; unlimited landing pages/emails |
| Growth | $199 | 15 products, advanced automations, affiliates | Up to ~25k contacts; more admin seats |
| Pro | $399 | 100 products, code editor, 3 websites | Up to ~100k contacts; higher limits overall |
Interpretation: If you’re launching a single flagship offer, Basic usually covers your first 3–6 months. If you plan to run multiple products (course + coaching + membership) or anticipate rapid list growth, Growth is the sensible runway. Pro is for larger catalogs, greater traffic, and deeper customization needs.
Validate revenue in weeks, not months. No dev team required — ready coaching/course funnels.
Launch with templates. Cancel anytime.
Funnels & time-to-value: launch playbook for coaches and creators
The single biggest cost in your business is time to first revenue. Here’s a lean play that works across niches:
- Lead magnet landing page: deliver a quick win (guide, checklist, workshop replay). Tag subscribers by topic.
- Nurture sequence (3–5 emails): promise → proof → process → pitch. Build curiosity and authority before your offer window opens.
- Event funnel (webinar or 5-day challenge): collect signups, teach a breakthrough, pre-handle objections.
- Offer window (5–7 days): persuasive sales page, bonuses, payment plan, clear FAQs, social proof, and objection-handling emails.
- Onboarding automation: purchase trigger → welcome → schedule/session instructions → resources → community invite.
- Upsell & retention: membership or alumni offer with scheduled value drops, Q&A calls, and progress milestones.
Why Kajabi here? Because the entire sequence—opt-in, email, event, checkout, delivery, and post-purchase—stays inside one platform. That’s fewer integration points to break and faster iteration cycles for copy, design, and timing.
Quick comparison: Kajabi vs DIY stack (cost & complexity)
| Kajabi (all-in-one) | DIY stack (LMS + email + checkout) | |
|---|---|---|
| Monthly subscription(s) | 1 bill | 3–5 bills + add-ons |
| Time to first live funnel | < 1–2 days | ~ 1–2 weeks (integration & QA) |
| Breakage risk (integrations) | Low | Medium–High |
| Automation coverage | ✓ native | ✓ fragmented |
| Overall control | High (single admin) | Depends on vendor mix |
Features Matrix (22+ rows, coach/course focus)
Legend: ✓ = available; ✗ = not available; if a ✓ has a limitation, the limitation note is red.
| Feature | Kajabi | Coach/creator value |
|---|---|---|
| Website & blog builder | ✓ | All in one admin |
| Landing pages & pipelines | ✓ | Launch fast with templates |
| Email broadcasts & sequences | ✓ | Nurture and sell |
| Automations (IF/THEN rules) | ✓ advanced on Growth+ | Scale beyond basics |
| Course product (modules, quizzes) | ✓ | Structured transformation |
| Coaching product (1:1 & group) | ✓ | Sessions, resources, tracking |
| Scheduler/calendar linking | ✓ integrations vary | Fewer back-and-forths |
| Payments & checkout (plans, subs) | ✓ | Reduce drop-off |
| Kajabi Payments 0% fee | ✓ region limits | Confirm availability |
| Affiliate program (Growth+) | ✓ | Referral growth lever |
| Memberships & community | ✓ | Retention & lifetime value |
| A/B testing (emails/pages) | ✓ basic | Good enough early on |
| Segmentation & tagging | ✓ | Personalize offers |
| Analytics & dashboards | ✓ depth varies | Track what matters |
| Admin users & roles | ✓ caps on lower tiers | Invite VA/assistants |
| Custom domain & branding | ✓ | Trust & deliverability |
| Code editor / developer access | ✗ on low tiers | ✓ on Pro tier |
| Integrations & API | ✓ | Extend when needed |
| Mobile-friendly student app | ✓ | Better completion rates |
| Compliance & tax basics | ✓ advanced via add-ons | Consult accountant |
| Support, docs, templates | ✓ | Faster problem-solving |
| Migration help | ✓ scope varies | Plan off-peak cutover |
| Cohort & evergreen scaling | ✓ | Run both models |
Deliverability & trust: simple rules for 2025
Good deliverability is less about the logo and more about domain authentication, list hygiene, and consistent engagement. In Kajabi, verify your sending domain, set SPF/DKIM/DMARC, align links, and segment by activity. Keep your promises on frequency; test clear subject lines and concise, benefit-driven copy.
ROI & payback: the math that matters
Suppose your flagship program is priced at $997 with ≈ $700 profit after costs. How many clients per month pay for the platform?
Reading this: Basic (~$149) ≈ 0.3 clients/month; Growth (~$199) ≈ 0.3 clients/month; Pro (~$399) ≈ 0.6 clients/month. The real upside comes from compounding: evergreen funnels + onboarding automations + follow-up sequences add revenue without adding work hours.
30–90 minute launch checklist
- Pick a plan that matches your next 90 days of contacts/products.
- Brand your landing page with a proven template (hero + proof + CTA).
- Wire a 3-email nurture (quick win → case study → offer invite).
- Build the product (course modules or coaching sessions) and attach resources.
- Create the offer (one-time or plan), add a bonus stack, and time-bound guarantee.
- Hook up automations: purchase → welcome → schedule/instructions → community invite → review ask.
- QA everything: opt-in, email rendering, links, mobile, checkout, timezone, and confirmation copy.
- Ship v1, review analytics in 48–72h, iterate copy and timing—not the whole system.
Validate revenue in weeks, not months. No dev team required — ready coaching/course funnels.
Launch with templates. Cancel anytime.
FAQ
Is Kajabi cheaper than a DIY stack? Often yes when you include hidden costs (time, integration maintenance, multiple support queues). If you need edge-case dev, DIY can be leaner—but plan the hours.
Which plan should I pick to start? Most coaches/creators should start on Basic and upgrade to Growth when product count or contact limits approach caps.
Does Kajabi replace my email tool? It can. Many consolidate to simplify. If you keep an external CRM, ensure the handoffs (tags, purchases, access) are reliable.
Can I run both live cohorts and evergreen? Yes. Use pipelines for launches and sequences for evergreen; segment by behavior to avoid subscriber fatigue.
References
- Kajabi pricing & features (confirm live on purchase day)
- Kajabi pipelines, coaching, and product docs (setup patterns and limits)
- Industry write-ups and benchmarks to triangulate plan thresholds
Final verdict
Kajabi pricing 2025 makes sense when you value time-to-revenue over assembling and maintaining a multi-tool stack. For most coaches and course creators, Basic gets you live; Growth gives you headroom for multiple offers and contact scale; Pro is for larger catalogs and deeper customization. If your goal is to launch, sell, and automate without dragging projects for weeks, Kajabi’s consolidation pays for itself quickly—often within a fraction of one client per month. Ship now, iterate weekly, and let your automations compound.
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