Omnisend vs GetResponse (2025): which fits Shopify better
If you’re on Shopify and deciding between Omnisend and GetResponse, this guide Omnisend vs GetResponse 2025 gives you the BOFU details you actually need: pricing at your list size, what automations are included, how SMS fits in, and how fast each tool pays back. We verified pricing and Shopify integration details on the official pages (see sources under charts).
Pricing pages change often — confirm live before you decide.
TL;DR
- Pick Omnisend if you’re a Shopify-first store that wants ready-to-launch ecommerce flows + built-in SMS and fast revenue from abandoned carts, browse abandonment, and welcome flows.
- Pick GetResponse if you need a generalist email suite with webinars/landing pages and you’re okay with a less Shopify-native feel.
- Pricing snapshot (indicative, monthly): at 10k contacts Omnisend Standard ≈ $150, GetResponse Email Marketing ≈ $79. Omnisend usually wins on Shopify-specific revenue impact (templates, SMS, ecommerce events).
| Omnisend | GetResponse | |
|---|---|---|
| Shopify-native automations | ✓ (prebuilt revenue flows) | ✓ via integration |
| Built-in SMS | ✓ | ✓ add-on/less native |
| Abandoned cart & browse flows | ✓ (ready out-of-the-box) | ✓ (setup required) |
| Webinars | ✗ | ✓ |
| Templates for ecommerce promos | ✓ (Shopify-focused) | ✓ |
| Best for non-ecom marketers | ✗ | ✓ |
| Shopify fit (overall) | Strongest | Good |
Validate revenue in weeks, not months. No dev team required — ready ecommerce flows.
Who fits Shopify better — and why
Omnisend was built for ecommerce and has a deep Shopify focus (email + SMS + automations with ecommerce events). The Shopify app listing highlights prebuilt flows and 24/7 chat support for all plans, even free. Source.
GetResponse integrates with Shopify and adds strong general-marketing features (webinars, landing pages). It offers abandoned cart, promo code sync, and AI recommendations via its app/integration. Source, Source.
Omnisend vs GetResponse 2025 pricing (2025): real-world view for typical list sizes
Indicative monthly pricing based on public pages (exact numbers vary by billing, currency, add-ons):
- Omnisend: Free (up to 250 contacts/500 emails). Standard from ~$16 (500 contacts). Pro from ~$59 (2,500 contacts). Prices scale with contact count and SMS usage. Pricing page, Help, EmailToolTester.
- GetResponse: Free (500 contacts/2,500 newsletters). Starter from ~$19 (1,000 contacts); examples: 2,500 ≈ $29, 10,000 ≈ $79. Pricing page, EVS, EmailToolTester.
Sources: Omnisend pricing & help pages; GetResponse pricing; EVS & EmailToolTester benchmarks. Accessed Nov 4, 2025.
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Validate revenue in weeks, not months. No dev team required — ready ecommerce flows.
Automation = revenue while you sleep. Set once, sell daily.
Quick comparison table Omnisend vs GetResponse 2025 (Shopify buyer lens)
| Criteria | Omnisend | GetResponse |
|---|---|---|
| Shopify app maturity | ✓ | ✓ newer focus |
| Abandoned cart (email+SMS) | ✓ | ✓ |
| Browse abandonment | ✓ | ✓ manual setup |
| Product/promo code sync | ✓ | ✓ |
| Built-in SMS credits on higher plans | ✓ | ✗ add-on |
| Prebuilt ecommerce templates | ✓ (Shopify-first) | ✓ |
| Deliverability tooling (DKIM, warmup) | ✓ | ✓ |
| Webinars | ✗ | ✓ |
| Landing pages (native) | ✓ | ✓ |
| Shopify segments/events pre-mapped | ✓ | ✓ more setup |
| 24/7 live chat for all plans | ✓ | ✓ |
| Free plan usefulness | ✓ (Shopify-ready) | ✓ (500 contacts) |
| Scaling cost at 10k contacts | Higher | Lower |
| Shopify review sentiment (general) | ✓ (ecom focus) | ✓ |
| Overall for Shopify | Winner | Runner-up |
Deep features matrix (Shopify operations)
| Feature | Omnisend | GetResponse |
|---|---|---|
| Shopify 1-click product blocks | ✓ | ✓ |
| Automations library (ecom flows) | ✓ (rich) | ✓ basic ecom focus |
| SMS built-in (sender mgmt, credits) | ✓ (Pro incl. credits) | ✓ often add-on |
| Web push (promo/abandon) | ✓ | ✓ |
| Promo code import/sync | ✓ | ✓ (documented) |
| Transactional emails (orders) | ✓ | ✓ |
| Shopify customer & product data | ✓ (native) | ✓ (integration) |
| AI product recommendations | ✓ | ✓ |
| A/B testing (emails/workflows) | ✓ | ✓ |
| Segmentation on ecom events | ✓ (deep) | ✓ |
| Audience growth (popups, LPs) | ✓ (built-in) | ✓ (strong LPs) |
| Support (24/7 chat) | ✓ (all plans) | ✓ |
| Webinars (native) | ✗ | ✓ (strong) |
| Analytics (revenue attribution) | ✓ (ecom-centric) | ✓ |
| Multi-store / multi-lang ops | ✓ | ✓ |
| Onboarding time to value | Fast | Moderate |
| Pricing predictability as you scale | Moderate | Good |
| Best overall for Shopify stores | Winner | Runner-up |
| Best for non-ecom marketers | — | Winner |
ROI: when does each pay back?
Illustrative scenario for a 10k-contact Shopify store launching core flows (welcome, abandoned cart, browse, post-purchase):
- Assumption: Omnisend generates ~$3,000/month incremental revenue via ecommerce-tuned flows; GetResponse ~$1,200/month with a more generalist setup.
- Cost (indicative): Omnisend ≈ $150; GetResponse ≈ $79 at 10k contacts.
Sources: Omnisend pricing & Shopify page; GetResponse pricing & Shopify app. Accessed Nov 4, 2025.
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Recommended setups Omnisend vs GetResponse 2025 (fast start)
Omnisend (Shopify-first)
- Install Shopify app and sync customers/products.
- Enable templates: Abandoned Cart (email+SMS), Browse Abandonment, Welcome discount, Post-purchase review.
- Segment by last purchase + AOV for cross-sell.
- Turn on revenue attribution dashboard & daily summary.
GetResponse (generalist + Shopify)
- Connect Shopify integration and import promo codes.
- Build a simple 3-email cart recovery flow; add product blocks.
- Use landing pages for seasonal promos; add web push if needed.
- Optional: webinars for collection launches or live demos.
Final verdict about Omnisend vs GetResponse 2025
For most Shopify stores, pick Omnisend — it’s faster to value with ecommerce-native flows and built-in SMS. Pick GetResponse if you prioritize webinars/landing pages and broader marketing use cases over Shopify-specific depth.
Validate revenue in weeks, not months. No dev team required — ready ecommerce flows.
Sources & further reading
Related: Omnisend Pricing 2025
All about Omnisend: here