This BOFU guide breaks down Omnisend SMS pricing 2025 so you know the real cost by list size, country rates, and included credits on the Pro plan. You’ll also get quick ROI math and a launch checklist to validate revenue fast.
Pro plan = monthly SMS credits equal to your plan price. Use them first, top up only when needed.
TL;DR — how Omnisend SMS costs work
- Per-SMS pricing varies by country. The US/CA reference rate is ~$0.015/SMS (confirm live).
- Pro plan includes monthly SMS credits equal to your plan price (e.g., $59 plan → $59 SMS credits/month).
- Free/Standard can buy SMS credits as needed; Pro often covers core flows + promos for SMBs.
- ROI hinges on CTR, CVR to order, and AOV. Even small gains cover costs quickly.
Validate revenue in weeks, not months. No dev team required — ready ecommerce flows.
Takes minutes to connect Shopify/Woo. Cancel anytime.
Pricing mechanics: credits, country rates & plan perks
Omnisend sells SMS by country-specific rates. On Pro, you receive monthly SMS credits equal to your plan price (e.g., $59 → $59 credits). You can purchase additional credits on any plan. US/CA reference rate is ~$0.015 per SMS; other markets vary (use the SMS calculator to check your exact cost).
- Official pricing & Pro credits
- SMS length & pricing calculator (by country)
- Help: SMS credits subscription
- SMS pricing explained (rates & ROI)
Validate revenue in weeks, not months. No dev team required — ready ecommerce flows.
Takes minutes to connect Shopify/Woo. Cancel anytime.
Pricing pages change often — confirm live before you decide.
SMS features & limits that impact your bill
Beyond the per-message rate, these settings affect spend and ROI. Keep messages concise (160 chars), segment tightly, and use quiet hours.
| Feature / Limit | Omnisend | Impact on cost |
|---|---|---|
| Pro plan monthly SMS credits | ✓ | Reduce net spend |
| Country-based per-SMS pricing | ✓ | Check calculator for rate |
| Concatenation (160+ chars) | ✓ multiplies | Over-length = multiple parts |
| Unicode/emoji (70 char chunk) | ✓ shorter | May increase parts |
| MMS support/usage | ✓ higher | More expensive than SMS |
| Link tracking/UTM | ✓ | Improves ROI attribution |
| Quiet hours & timezone send | ✓ | Avoids waste & complaints |
| Compliance tools (consent) | ✓ | Prevents fines/spend loss |
| Segmented sending (RFM) | ✓ | Lower CPM; higher CVR |
| 2-way replies | ✓ | Boosts conversion |
| Shortcodes/longcodes/sender IDs | ✓ | Country rules vary |
| Automations (cart/checkout) | ✓ | Highest ROI usage |
| A/B testing SMS copy | ✓ | Improves CTR |
| Shopify/Woo tracking | ✓ | Accurate revenue data |
| Deliverability guardrails | ✓ | Protects sender health |
| Templates for promos | ✓ | Faster launches |
| Review/UGC prompts via SMS | ✓ | Boosts LTV |
| Winback cohorts (60/90/180d) | ✓ | Converts dormant users |
Quick ROI math: when SMS pays for itself
Example (US/CA): Send to 5,000 opted-in contacts at $0.015/SMS → $75 cost. If CTR is 10% and CVR-to-order is 3% with $60 AOV at 40% margin, gross margin ≈ $360. Net ROI easily clears costs. Tighten segments first; discount only if needed.
Validate revenue in weeks, not months. No dev team required — ready ecommerce flows.
Takes minutes to connect Shopify/Woo. Cancel anytime.
Launch checklist (15–30 min): pay the least, earn the most
- Confirm your country rate in the Omnisend SMS calculator and set a monthly credit target.
- Enable SMS in 3 automations first: Cart, Checkout, Winback (short copy, direct deep links).
- Use 120–140 chars to avoid concatenation; keep emojis minimal to prevent Unicode parts.
- Segment by intent (viewed product, added to cart, 30-day buyers) for higher CVR and lower CPM.
- Respect quiet hours and include brand + opt-out for compliance and deliverability.
- Track ROI with UTM + revenue by message/flow; scale only proven segments.