Most Shopify/WooCommerce brands can’t see true email & SMS ROI because analytics are scattered across tools.
Omnisend analytics guide 2025 guide shows how to use the Omnisend Analytics Suite to measure real revenue, attribution, LTV, and flow-level performance — so you know which campaigns to scale and which to cut.
What is the Omnisend analytics guide (2025) and why it matters
The Omnisend analytics guide 2025 is a practical, BOFU playbook that shows Shopify and WooCommerce teams how to measure
true campaign performance — not just opens or clicks. You’ll learn how to read attribution correctly, how to connect revenue to each
email/SMS touch, and how to track cohort LTV so you can scale what works and cut the noise.
Instead of guessing, you’ll see which flows, segments and channels actually generate profit. With clear dashboards for automation revenue,
campaign ROI, and deliverability health, Omnisend turns scattered data into decisions you can trust. The result? Fewer sends, higher revenue,
and faster payback — all with first-party tracking wired into your store.
Read the data, not your gut. Use Omnisend analytics to scale only the campaigns that pay back.
2-minute ROI calculator (Omnisend campaigns)
Estimate real ROI using your own numbers. Works for email and SMS (country rate aware).
Note: SMS costs vary by country and message length (GSM/Unicode). Use the official SMS calculator for exact rates.
Open calculator.
Good analytics = fewer sends, more revenue. Scale only what works.
TL;DR — what Omnisend analytics tells you
- Revenue attribution by email, SMS, automation, and push — in real time.
- Flow-level revenue: cart, checkout, post-purchase, winback.
- Campaign ROI: revenue vs cost (SMS + time).
- LTV growth: cohorts, repeat order timelines, triggers.
- Deliverability analytics: inbox placement factors.
- Shopify/Woo deep data: AOV, margin, order source, conversion speed.
Validate revenue in weeks, not months. No dev team required — ready ecommerce flows.
Takes minutes to connect Shopify/Woo. Cancel anytime.
Quick comparison: Omnisend analytics essentials
| Analytics Feature | Included | Benefit |
|---|---|---|
| Revenue attribution (email/SMS/automation) | ✓ | See what actually drives revenue |
| Campaign-level revenue | ✓ | Scale winning campaigns |
| Flow-level revenue & conversions | ✓ | Optimize timing & steps |
| LTV & cohort analytics | ✓ | Measure long-term growth |
| SMS cost & ROI tracking | ✓ | Keep CPA profitable |
Useful (affiliate) analytics resources
Key analytics dashboards you should check weekly
1. Revenue attribution (your true ROI engine)
This dashboard shows exactly which touchpoints generate revenue. Expect automation flows to deliver 30–60% of total email revenue.
2. Automation flow performance
Check performance by flow: welcome, cart/checkout, post-purchase, winback.
3. Campaign analytics
Opens, clicks, conversions, and attributed revenue — all in one place.
4. Deliverability analytics
Track sender reputation, spam complaints, list health, and domain alignment.
5. LTV dashboards
Follow cohorts over 30/60/90/180 days and measure uplift from segmentation.
Don’t scale campaigns until attribution proves they’re profitable.
Omnisend analytics guide 2025 — complete feature matrix
| Feature | Omnisend | Notes |
|---|---|---|
| Revenue attribution (email) | ✓ | Accurate first-party tracking |
| Revenue attribution (SMS) | ✓ | Deep Shopify/WooCommerce integration |
| Automation revenue reports | ✓ | Flow-level ROI |
| Deliverability analytics | ✓ | Domain alignment + complaints |
| LTV / Cohort analysis | ✓ | Track long-term value |
| AOV / profit contribution | ✓ | Blend with store margin |
| Heatmap on-click tracking | ✗ | Not available |
| Real-time reporting | ✓ | Live revenue tracking |
| Multi-store unified analytics | ✓ | Cross-shop view |
| UTM + Shopify/Woo tracking | ✓ | Accurate conversions |
ROI & profitability: email vs SMS
Use attribution + send costs to measure real ROI. SMS is often more profitable per send because of high intent & low volume.
Validate revenue in weeks, not months. No dev team required — ready ecommerce flows.
Takes minutes to connect Shopify/Woo. Cancel anytime.
Omnisend analytics guide 2025 Final verdict
Omnisend’s analytics suite gives ecommerce teams everything they need to track real ROI — without spreadsheets or third-party tools.
If you want to scale confidently, cut wasted sends, and grow long-term LTV, this is the analytics stack to rely on.
Don’t miss this one:
Omnisend advanced segmentation (2025): repeat customer triggers