MailerLite vs GetResponse 2025: deliverability & pricing test

If your list is finally growing and you’re serious about inbox placement, you’re probably comparing MailerLite vs GetResponse 2025. Both are long-standing email platforms, both support automations and landing pages – but they differ in:

• Deliverability tooling (spam checks, authentication support, analytics),
• Real pricing once you pass 1,000, 5,000 or 10,000 contacts,
• How fast you can fix inbox issues before they hurt revenue.

This 2025 comparison focuses on deliverability and pricing for ecommerce and creator use-cases, using the latest public pricing and feature information from both tools.

TL;DR — MailerLite vs GetResponse 2025 (deliverability & pricing)

• Deliverability basics: Both MailerLite and GetResponse have solid reputations and support SPF, DKIM and DMARC setups. GetResponse leans slightly more “enterprise” with additional IP and list hygiene options on higher tiers.
• Pricing at 1,000 contacts: MailerLite Growing Business is typically cheaper than GetResponse’s Email Marketing or Marketing Automation plans at the same list size.
• Automation depth: GetResponse has more advanced marketing automation and funnel features; MailerLite focuses on simplicity and clean UX.
• Best for creators & simple stores: MailerLite – better pricing for small lists, very clean builder, good enough deliverability.
• Best for bigger lists & multi-channel funnels: GetResponse – more advanced automation, webinars, funnels and detailed deliverability controls on higher plans.

Quick verdict:

• Choose MailerLite if you’re budget sensitive and just need reliable deliverability for newsletters, basic automations and landing pages.
• Choose GetResponse if you expect to grow into complex marketing automation, funnels and webinars, and want more enterprise-style deliverability controls over time.

Quick comparison table MailerLite vs GetResponse 2025:  who “wins” where?

Deliverability: what actually protects your inbox placement?

MailerLite vs GetResponse 2025 Both tools provide the technical basics you need to pass modern spam filters, but they differ in how much control you have as you scale.

Authentication & setup

Both MailerLite and GetResponse support proper domain authentication:

• SPF and DKIM setup via DNS records,
• DMARC compatibility, assuming you configure your policy correctly,
• Verified sending domains and contact import checks to prevent obvious spam.

Practically speaking, this means both tools can deliver excellent inbox placement if:

• your list is permission-based,
• you maintain list hygiene (remove inactive & bounced contacts),
• you send relevant content at a reasonable cadence.

List hygiene & bounce handling

Deliverability isn’t just about sending — it’s about who you send to. Both platforms provide:

• automatic bounce handling and suppression,
• spam complaint tracking,
• segmenting based on activity (opened, clicked, inactive durations).

GetResponse typically exposes more options around inactivity scoring, advanced segmentation and automation triggers on higher plans, which can help you actively prune risky segments and maintain higher inbox rates over time. MailerLite keeps it simpler – good enough for beginners, but less granular for very large or complex lists.

Deliverability monitoring & spam tools

On both platforms you can monitor:

• open and click rates by campaign,
• spam complaint rates,
• bounces and unsubscribe patterns.

GetResponse goes further on some plans with:

• more detailed automation and funnel reporting,
• options for dedicated IP at higher sending volumes (through sales),
• integrated tools around list cleanup and scoring in some advanced offerings.

Pricing 2025: MailerLite vs GetResponse 2025 by list size

MailerLite pricing 2025 (high level)

MailerLite’s pricing in 2025 is based on subscriber count and plan type (Free, Growing Business, Advanced). Independent breakdowns and the official pricing page show values in this range:

• Free – up to 500 subscribers, limited sending and features.
• Growing Business – starting around $10–$15/month at 500–1,000 subscribers.
• Advanced – higher starting price (around $20+/month) with extra features and seats.

MailerLite generally remains one of the more affordable tools in its class at 1,000–10,000 subscribers, especially if you don’t need very advanced automation or funnels.

GetResponse pricing 2025 (high level)

GetResponse’s 2025 plans typically include:

• Email Marketing – core campaigns and basic automation.
• Marketing Automation – deeper automations, event-based triggers, etc.
• Ecommerce Marketing / MAX – advanced features, more channels, and optional enterprise support.

Pricing also scales with subscribers; for small lists (1,000–2,500) typical list prices are higher than MailerLite’s equivalents, but include more advanced functionality at those tiers (funnel builder, webinars on some plans, etc.).

Realistic pricing scenarios (beginner & growth)

Feature matrix: deliverability & analytics-focused

Time to value: how fast can you fix deliverability issues?

When you suddenly see opens drop or spam complaints spike, speed matters more than anything else.

• MailerLite keeps things simple. You can:
  • quickly segment engaged vs unengaged subscribers,
  • pause or slow campaigns to cold segments,
  • run re-engagement campaigns to warm lists back up.
• GetResponse adds more automation-based options:
  • multi-branch flows based on activity and scoring,
  • funnels that automatically drop inactive users into re-engagement journeys,
  • potential access to deliverability experts on higher plans.

Final verdict: MailerLite vs GetResponse 2025 which one should you pick?

From a deliverability & pricing standpoint in 2025:

• Pick MailerLite if:
  • you’re a creator, blogger or small ecommerce brand,
  • you want lower monthly cost at 1,000–10,000 contacts,
  • you’re happy with solid deliverability basics and don’t need very advanced funnels.
• Pick GetResponse if:
  • you plan to build multi-step funnels, webinars and advanced automations,
  • you want more deliverability controls and reporting as your list grows,
  • you’re willing to pay more per month to unlock these features.

For pure inbox placement, both platforms can perform extremely well when used correctly. The real difference is in how much deliverability tooling you get per dollar, and how complex your marketing stack needs to be in the next 12–24 months.

Useful links & next steps

• Check MailerLite pricing & features
• Check GetResponse pricing & plans
• See why some stores pair these with Omnisend for ecommerce flows

FAQs: MailerLite vs GetResponse 2025

Which has better deliverability: MailerLite or GetResponse?

Both providers have strong deliverability when you follow best practices. GetResponse offers more advanced controls (like dedicated IPs and deeper automation for list hygiene) on higher plans, while MailerLite focuses on solid, easy-to-use basics that are enough for most small and medium lists.

Is MailerLite cheaper than GetResponse at 1,000 contacts?

Yes. For comparable email-only plans at around 1,000 contacts, MailerLite’s Growing Business plan is usually cheaper than GetResponse’s Email Marketing plan. As your list grows and you add automation features, GetResponse’s extra functionality can justify higher pricing if you fully use it.

When should I switch from MailerLite to GetResponse?

Consider switching when you outgrow basic automations and want integrated funnels, webinars and more granular deliverability controls. Many brands start on MailerLite for cost reasons and then migrate to GetResponse once advanced automation and funnel tracking become critical to their revenue strategy.

Next read:

• MailerLite pricing 2025: real email & landing page costs

• GetResponse pricing 2025: email & marketing automation