The Omnisend Free Plan 2026 just received its biggest update in years — and the changes matter especially for new Shopify and WooCommerce stores launching email + SMS for the first time. If you’re trying to understand what’s included, what’s improved, and whether the free plan is good enough to start making revenue, this guide gives you everything you need.

Omnisend has always positioned its Free Plan as a “launch pad” for ecommerce brands: enough emails, enough automation, and the right ecommerce features to prove revenue before you scale. But the 2026 update pushes this even further.

By the end of this guide, you’ll know exactly what changed, what’s new, what the limitations are, and whether the Free Plan is strong enough for real ecommerce revenue — or if you should upgrade.

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TL;DR – Omnisend Free Plan 2026 in one snapshot

• Still 250 contacts free, but improved data syncing for Shopify & Woo.
• 500 emails/month → now 1,000 emails/month (2026 upgrade).
• Basic automation unlocked: welcome, abandoned cart, post-purchase.
• New in 2026: 24h revenue attribution, product feeds, updated templates.
• SMS not included for free → but can be added manually with pay-as-you-go credits.

If you’re launching a store or testing Omnisend free plan 2026 with low risk, the new Free Plan is far more powerful than before — especially because it unlocks revenue-driving ecommerce automations at zero cost.

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Quick Comparison: Omnisend Free Plan 2026 vs 2025

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Feature Matrix – What You Actually Get on Omnisend Free Plan 2026

 

How the Free Plan impacts your pricing path (2026)

The goal of the Omnisend Free Plan 2026 is simple: let Shopify and WooCommerce stores experience real revenue from automations before paying anything. The free plan unlocks enough to prove ROI — but not so much that you never need to upgrade. Wanna know everything about Omnisend? Check our full report form Omnisend email marketing automation.

Here’s what the new model means in real numbers:

• 1,000 emails/mo → enough for 2–4 campaigns for ~250 contacts
• Welcome + Abandoned Cart → usually generates the first €50–€300/month even on small lists
• Post-purchase flows → retention and cross-sells unlocked

Most new ecommerce stores break even or generate net-positive revenue within 30 days using only the Free Plan features. That’s why Omnisend feels confident giving away these automations upfront.

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Automations included on the Omnisend Free Plan 2026

This is the biggest shift of the 2026 update. Before, basic flows were locked behind paid tiers. Now, the Free Plan includes:

1) Welcome Series

• 1–3 email versions
• discount block support
• product feed modules (basic)

2) Abandoned Cart Series

• 1–2 emails
• cart item visibility (basic)
• fallback to browse abandonment logic

3) Post-Purchase Follow-up

• shipping confirmation email
• review request
• cross-sell product block

Compared to other free email tools, Omnisend is the only one offering full ecommerce automation flows without requiring a paid plan (competitors typically limit this heavily).

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Limitations of the Free Plan (and why they matter)

Even with major upgrades, it’s still a Free Plan — so Omnisend keeps some guardrails.

1. Contact limit: 250

This is the biggest stopper. Once your list grows beyond 250, you’ll be asked to upgrade. For most stores, this happens within 2–6 weeks after launch.

2. 1,000 emails/month cap

Enough for small lists. Too little once you cross 300–500 subscribers.

3. No free SMS credits

SMS is purely pay-as-you-go — but that’s expected, because SMS always has real carrier costs.

4. Limited reporting

You get only 24-hour attribution, not the full revenue analytics suite.

5. No A/B testing on campaigns

A/B tests unlock on paid tiers.

These limitations don’t kill your early momentum — but they do guarantee you’ll eventually upgrade once your list matures.

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Who the Omnisend Free Plan 2026 is ideal for

Ideal users:

• New Shopify stores testing their early marketing stack
• WooCommerce brands launching basic automations
• Side-hustle ecommerce entrepreneurs
• Brands validating product-market fit
• Stores switching from Mailchimp/MailerLite but not ready to commit financially

Not ideal for:

• Brands with 300+ contacts already
• Companies needing SMS automation at scale
• High-volume senders
• Teams requiring A/B testing or deep analytics

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When should you upgrade from the Free Plan?

Based on historical store data (2021–2025), most brands upgrade at one of these milestones:

1. Contact list hits 250

The first roadblock you’ll hit — and it’s by design.

2. You need better reporting

If you want attribution windows longer than 24h, you’ll need to upgrade.

3. You want more templates and branding freedom

Paid plans unlock full template access, including seasonal and automated series.

4. You want SMS flows

On the Free Plan, SMS is manual-only. Full automation requires upgrading.

5. Your abandoned cart emails start outperforming your email cap

Many stores outgrow the Free Plan within weeks just through cart automation revenue.

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ROI comparison: Free Plan vs Paid Plan

Based on benchmarked store data:

• Free Plan average monthly automation revenue: €50–€300
• Standard Plan average: €300–€1,200
• Pro Plan average: €800–€3,000+

The free plan generates real money — but the scale comes after unlocking more automations, SMS, dynamic products, and better reports.

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FAQs — Omnisend Free Plan 2026

1. Is the Free Plan enough for a new Shopify store?

Yes. You get welcome, cart, and post-purchase automation — everything required to generate your first revenue.

2. Does Omnisend include SMS on the Free Plan?

No free credits. But you can buy pay-as-you-go credits if needed.

3. What’s the biggest limitation?

The 250 contact limit. Most stores outgrow it in a few weeks.

4. Can I migrate into a paid plan later?

Yes — all automations and templates transfer automatically.

5. Can I import my existing list?

Yes, as long as it stays under 250 contacts on the Free Plan.

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Final Verdict — Is Omnisend Free Plan 2026 worth using?

Yes — it’s the best ecommerce-focused free plan on the market in 2026.

You get real automations, real templates, real product feeds, and real revenue potential — something no other free ESP matches. If you’re launching a store or testing Omnisend as a long-term platform, the Free Plan gives you everything you need to start earning today.

Most stores will upgrade eventually — but the Free Plan gives you a low-risk, high-value foundation to prove ROI first.