Ecommerce Email Templates + Copy

How to use ecommerce email templates (without losing your brand)

Most stores fail with templates because they paste generic text and hope it converts. These ecommerce email templates are intentionally short so you can make them feel like “your brand” in minutes. Do three things: (1) keep the structure, (2) swap the angle, and (3) keep the CTA clean.

Customize in 5 minutes (quick checklist)

• Replace brackets: [Brand], [First name], [Checkout link], [Collection link].
• Pick ONE angle: speed, quality, social proof, or urgency — not all at once.
• Use one CTA: “Finish checkout”, “See best sellers”, “Shop now”.
• Keep discounts late: no discount in Cart Email 1. Add it only if needed in Email 2 or 3.
• Match your tone: premium stores = calm confidence; discount stores = urgency + deal framing.

If you’re building flows in Omnisend, start with Welcome + Abandoned Cart, then add Post-Purchase and Winback. That sequence is why ecommerce email templates work: you’re not sending random campaigns — you’re building predictable revenue blocks.

Ecommerce email templates: paste-ready copy

Below are paste-ready blocks. Replace the brackets with your brand/product. Keep it short. You can use these ecommerce email templates inside Omnisend (or any ESP) and add product blocks as needed.

Subject: Still thinking it over?
Preheader: Your cart is saved — checkout takes 30 seconds.

Hey [First name] —

Just a quick reminder: your cart is still waiting.

✅ Fast checkout
✅ Secure payment
✅ Easy returns

Finish your order here:
[Checkout link]

If you have a question, reply to this email — we answer fast.

— [Brand]

1) Welcome — here’s what we stand for
2) Your first look at [Brand]
3) Start here (best sellers inside)

Welcome, [First name] 👋

Here’s the promise:
• Quality you can feel
• Support that answers fast
• Products that make life easier

Start with our best sellers:
[Collection link]

If you tell us what you’re shopping for, we’ll recommend the right picks.

— [Brand]