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TASK • Copy/paste welcome flow (Omnisend)

Omnisend Welcome Series Template

Omnisend Welcome Series Template — copy/paste a proven 4-email sequence that turns new subscribers into first-time buyers. You’ll set timing, content blocks, and a simple testing checklist in under 45 minutes.

✓ Time: 35–45 min ✓ 4-email copy/paste ✓ Smart timing ✓ Test & publish
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Want the full system? See ecommerce email automation.

Flow overview showing four welcome emails: brand story, best sellers, social proof, and first purchase nudge for the Omnisend Welcome Series Template
Flow map: Email 1 → Email 2 → Email 3 → Email 4 (story → best sellers → proof → nudge).

Omnisend Welcome Series Template (timing + goal)

This sequence is designed for ecommerce, where the first purchase is the main win. Keep it simple and publish v1 today.

  • Email #1 (immediately): deliver the promise + set expectations.
  • Email #2 (Day 1): best sellers + “start here” collections.
  • Email #3 (Day 3): social proof + answers to objections.
  • Email #4 (Day 5): first purchase nudge (optional incentive).
i Quality bar: ship v1 today. Optimize after 7 days (one variable at a time).

Before you start Omnisend Welcome Series Template

Have these ready so your build is friction-free:

  • Your signup form is live (pop-up, embedded, or checkout opt-in).
  • Sender identity is configured (From name + reply-to).
  • Basic brand assets (logo, product images, 2–3 best sellers).
  • A support link (contact page or help center).
  • A real test inbox (Gmail recommended).

Ready? Open Omnisend and create a new automation.

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Common mistakes (that waste hours)

  • Too many emails → publish v1 with 4 messages first.
  • Incentive in Email #1 → you train “subscribe for discount”.
  • No single CTA → clicks scatter, conversions drop.
  • Long paragraphs → mobile readers bounce.
  • No deliverability basics → emails land in promotions/spam.
! If you do only one thing: keep one CTA per email and publish.

Copy/paste email blocks (subjects + skeletons) for Omnisend Welcome Series Template

Use the blocks below as your starting point. Replace the bracketed text with your brand tone and products.

Email #1 • Immediately • Deliver promise

Welcome + set expectations

Goal: confirm they’re in the right place, tell them what they’ll get next, and drive a first click.

Welcome — here’s what to expect
You’re in 🎉 Start here
Headline: Welcome to [Brand] — we’re glad you’re here. Bullets: • What we sell (1 line) • Why people love us (1 line) • What you'll receive next (1 line) CTA: Shop best sellers Footer: Support link + preferences/unsubscribe
i Keep it short. This email sets the tone and gets the first click.
Email #2 • Day 1 • Best sellers

Best sellers + “start here”

Goal: reduce choice overload. Give 3–6 products and one clear path.

Not sure where to start? These are our favorites
Our best sellers (picked by customers)
Headline: Start here — our best sellers Content: • 3–6 product blocks (image + 1 line benefit) • Optional: “Why it works” 2 bullets CTA: View best sellers
i If you sell many categories, link to one “start here” collection, not the whole catalog.
Email #3 • Day 3 • Social proof

Social proof + objections

Goal: build trust. Reviews, guarantees, and 3 fast answers remove hesitation.

Why customers stick with [Brand]
Real results, real reviews (quick read)
Headline: Trusted by customers like you Blocks: • 3 review snippets (short) • 3 bullets: Shipping / Returns / Support CTA: Shop with confidence
i Keep proof scannable. One screen on mobile is the goal.
Email #4 • Day 5 • First purchase nudge

Last nudge (optional incentive)

Goal: close the loop. If you use an incentive, use it here — not earlier.

Last chance to grab your first order
Ready when you are — here’s your next step
Headline: Your next step Content: • 1 paragraph: who this is for + benefit • Optional: incentive note (expiring) CTA: Shop now P.S.: Link to best sellers / start-here collection
! If you offer a code, set an expiry (e.g., 48 hours) and keep one CTA only.

Copy pasted? Create the automation now and publish v1 — optimization comes later.

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Timeline diagram (timing + intent)

Keep the flow consistent: immediately → day 1 → day 3 → day 5.

Flow diagram showing a four-email welcome series timeline for the Omnisend Welcome Series Template: immediately, day 1, day 3, and day 5

Deliverability quick check (so the series lands in inbox)

Even the best welcome series fails if it lands in spam. Use official guidance to validate your basics.

  • Use a consistent From name + domain.
  • Authenticate your sending domain (SPF/DKIM/DMARC).
  • Keep image-to-text balanced and avoid spammy phrasing.
i FOLLOW reference: Google Email Sender Guidelines

Done checklist (you’re finished when…)

  • Your signup form adds subscribers to the correct audience/list.
  • Email #1 sends immediately and contains one clear CTA.
  • Email #2 highlights best sellers (3–6 products) with one CTA.
  • Email #3 includes proof + 3 friction bullets (shipping/returns/support).
  • Email #4 provides a clean last nudge (optional incentive only here).
  • You tested in a real inbox and mobile formatting looks clean.
  • The workflow is ON (not draft).
  • You’ll review performance after 7 days (one variable at a time).
i Reminder: publish v1 today. Perfection is a second pass.

Build your welcome series today

You now have a copy/paste sequence that’s clean, measurable, and easy to improve. Open Omnisend, publish v1, and optimize after 7 days of real data.

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No credit card required • Cancel anytime • Publish first, optimize later
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