TASK • Reactivation sequence (winback)

Omnisend Winback Flow

Omnisend Winback Flow — build a simple 3-email reactivation sequence for customers who went quiet. You’ll set the right audience window, timing, copy/paste templates, and a “done” checklist in under 45 minutes.

✓ Time: 35–45 min ✓ Audience window ✓ 3-email template ✓ Test & publish

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This is part of your retention engine — see lead nurturing automation.

Flow map showing a three-email winback sequence for the Omnisend Winback Flow: check-in, value reminder, and last call — Clean winback: **Check-in → Value → Last call**. Optional incentive only in the final email.

Omnisend Winback Flow template (timing + intent)

Winback works when it’s targeted. The biggest mistake is emailing everyone who ever purchased. Instead, pick a clean “inactive window” and keep the copy human.

Email #1 (Day 0): friendly check-in (“Still interested?”) + easy CTA.
Email #2 (Day 2): remind value (best sellers / new arrivals / useful content).
Email #3 (Day 5): last call (optional incentive only here).

i Quality bar: ship v1 today. Optimize after 7 days (window OR offer OR content — one variable at a time).

Before you start Omnisend Winback Flow

Make 3 quick decisions so the build is fast:

Define “inactive”: e.g., no purchase in 60–120 days (depends on your product cycle).
Exclude: customers who purchased in the last 30 days.
Choose the content: best sellers, new arrivals, or 1 short “help” piece.

Ready? Open Omnisend and create a new workflow.

Open Omnisend

Common mistakes (that waste hours)

Bad window → if your product is replenishable, don’t wait 180 days.
Incentive too early → you train “wait for a discount”.
Too many CTAs → one CTA per email wins.
No exclusions → VIP/wholesale gets winback spam.
Never pruning → re-sending to dead leads hurts deliverability.

! If deliverability is shaky, send winback only to the best engaged inactive segment first.

Omnisend Winback Flow Step-by-step: build the winback

1 Audience 2 Timing 3 Email #1 4 Email #2 5 Email #3 6 Test

Step 1/6 — Define the audience (inactive window)

Goal: target

The winback audience should be “inactive but still real.” Start with a clean purchase-based window.

Recommended v1 windows

Replenishable: 60–90 days no purchase
Mid-cycle: 90–120 days no purchase
High-ticket: 120–180 days no purchase

i Success check: list size is meaningful but not “everyone”. If it’s huge, shorten the window or add engagement filters.

Copy/paste segment notes


Include: customers with no purchase in [X] days
Exclude: purchased in last 30 days
Optional: exclude VIP/wholesale
Optional: include only email engaged in last 90 days (deliverability-safe)

Step 2/6 — Set timing (3 emails, spaced)

Goal: gentle

Winback is a nudge, not a blast. Space emails so it feels human.

Timing template (v1)

Email #1: Day 0
Email #2: Day 2
Email #3: Day 5

i If your list is sensitive, use Day 0 → Day 3 → Day 7.

Deliverability quick check (FOLLOW)

Keep sending reputable (don’t hit dead addresses). Use official guidance when you audit practices:

Google Email Sender Guidelines

Keep going. Next you’ll paste the 3 email templates and publish.

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Step 3/6 — Email #1: friendly check-in

Goal: restart

This email should feel like a human message. Keep it short and curiosity-driven.

Subject lines (copy)

Still looking for [category]?

Quick check-in 👋

Copy/paste body (short)

Hey [First name] — quick check-in.
Are you still looking for [category/goal]?If yes, here are the best places to start:
• Best sellers
• New arrivals
• Customer favoritesCTA: See what’s new

Step 4/6 — Email #2: value reminder

Goal: trust

Remind them why customers buy from you: proof, guarantees, and a clean “start here” path.

Subject lines (copy)

Why customers choose [Brand]

Customer favorites (quick view)

Copy/paste skeleton

Headline: Still thinking about it?
Blocks:
• 3 short proof bullets (reviews / guarantee / support)
• 3 best sellers (image + 1 line benefit)
CTA: Shop favorites

Step 5/6 — Email #3: last call (optional incentive)

Goal: close

If you use an incentive, use it only here. Keep the message direct, with one CTA.

Subject lines (copy)

Last call — still want this?

A small nudge (ends soon)

Copy/paste skeleton

Headline: Your next step
Line: If you still want [benefit], here’s the easiest way to start.
Optional: incentive (expires in 48h)
CTA: Shop now
P.S.: Link to best sellers / new arrivals

! If you add a code, set expiry and keep one CTA. Don’t discount earlier.

Step 6/6 — Test, publish, and measure for 7 days

Goal: validate

Run one real test, verify emails land in inbox, and publish the workflow. Then measure for 7 days before changing anything.

Testing checklist

Add yourself to the winback segment (or create a test segment)
Send to a real inbox (Gmail)
Check mobile formatting
Confirm CTA destination and tracking

What to measure

Revenue per recipient
Unsubscribe rate (segment too broad)
Clicks on “start here” links
Conversions per email (Email #3 often wins)

Flow diagram (timing + intent)

Visual reference for your 3-email winback schedule.

Timeline diagram showing a three-email winback sequence for the Omnisend Winback Flow: day 0, day 2, and day 5

Omnisend Winback Flow Done checklist (you’re finished when…)

Your inactive audience window is defined (and recent buyers excluded).
Email #1 is human and short with one CTA.
Email #2 reinforces value with proof + best sellers.
Email #3 is last call (optional incentive only here).
All links work and mobile formatting is clean.
The workflow is ON (not draft) and a test inbox succeeded.
You’ll review performance after 7 days (one variable at a time).

i Ship v1 today. The best winback is the one you actually publish.

Publish your winback today

You now have a clean reactivation sequence with the right audience window and timing. Open Omnisend, publish v1, and optimize after 7 days of real results.

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No credit card required • Cancel anytime • Publish first, optimize later

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