Updated: 20.10.2025 · Reading time: ~18–20 min
As a creator, coach, or small e-commerce brand on Shopify or WooCommerce, you don’t have time to test dozens of email platforms. This guide explains MailerLite pricing explained 2025 in plain English: what each plan includes, the real monthly cost at different list sizes, and when to upgrade so you get the best ROI with minimal setup time.
TL;DR verdict
Pick MailerLite’s Free or Growing Business plan if you’re under ~5,000 subscribers and want a low-cost but full-featured email + landing page stack.
Pick MailerLite’s Advanced or Enterprise tier if you’re at 10,000+ subscribers or need multiple triggers, custom HTML editor, team seats and stronger support.
Pricing pages change often — confirm live before you decide.
Automation = revenue while you sleep. Set once, sell daily.
Quick comparison
| Plan / Area | MailerLite |
|---|---|
| Entry plan (up to ~500 subs) | ✓ Free — €0/mo, up to 12,000 emails/mo, 1 user |
| Best value for 500–5,000 subs | ✓ Growing Business — ~$10–$39/mo (list-size based) |
| Scaling features >5,000 subs | ✓ Advanced — multi-trigger automations, unlimited seats |
| Enterprise needs (>100k subs) | ✓ Custom quote — dedicated IP, deliverability help |
| Monthly email sends | Free: ✓ 12k cap (limit); Paid: ✓ unlimited* (*fair-use on very large lists) |
| Landing pages & websites | ✓ Free: limited → Growing/Advanced: unlimited |
| Selling digital products | ✓ Growing & Advanced |
| Team seats | Free: 1 ✗ limited; Growing: ✓ 3; Advanced: ✓ unlimited |
| Support | Free: ✗ email only (trial-limited); Advanced: ✓ live chat + email |
| Non-profit discount | ✓ 30% (with proof) |
What each platform includes
| Feature | Free | Growing Business | Advanced |
|---|---|---|---|
| Monthly email sends | ✓ cap 12k | ✓ unlimited | ✓ unlimited |
| Subscribers supported | ✓ up to ~500 | ✓ scales 500 → 10k+ price by band | ✓ scales further |
| Users / team seats | ✓ 1 | ✓ 3 | ✓ unlimited |
| Drag & drop builder | ✓ | ✓ | ✓ |
| Email templates library | ✗ limited | ✓ full library | ✓ full library |
| Landing pages & websites | ✓ limited (10 pages, 1 site) | ✓ unlimited | ✓ unlimited |
| Sell digital products & subscriptions | ✗ | ✓ | ✓ |
| Dynamic / conditional content | ✗ not on Free | ✓ | ✓ |
| Multiple automation triggers | ✗ single-trigger | ✗ basic flows | ✓ full workflows (multi-trigger) |
| Custom HTML editor | ✗ | ✗ | ✓ |
| Facebook Custom Audiences | ✗ | ✗ Advanced only | ✓ |
| Integration: Shopify / Woo / Zapier | ✓ | ✓ | ✓ |
| Transactional emails (via integrations) | ✗ | ✓ setup required | ✓ |
| UTM & basic attribution | ✓ basic | ✓ | ✓ better |
| Advanced reporting | ✗ limited | ✗ basic analytics | ✓ improved |
| Deliverability tools | ✓ basics (SPF/DKIM) | ✓ | ✓ + priority support |
| Dedicated IP | ✗ | ✗ | ✗ Enterprise only |
| Support | ✗ email only (trial-limited) | ✓ live chat + email | |
| Non-profit discount | ✓ 30% requires proof | ✓ 30% | ✓ 30% |
| Security & GDPR (EU-based) | ✓ | ✓ | ✓ |
| Ease of use | ✓ strongest | ✓ strong | ✓ good |
If you are looking for Email WebShop Automation than Omnisend is the answer.
Pricing
MailerLite pricing explained 2025: MailerLite charges by subscriber count and plan tier. Free covers small lists with a monthly send cap; paid plans remove the cap (subject to fair-use at very large lists), unlock more templates and automations, and scale predictably as your audience grows. Annual billing typically reduces the effective monthly price.
- 500 subscribers → Free → $0/month (12k sends/month).
- 2,500 subscribers → Growing Business ≈ $25–39/month (region-dependent).
- 10,000 subscribers → Growing ≈ $73/month; Advanced ≈ $110/month.
- 50,000 subscribers → Growing ≈ $289/month; Advanced ≈ $340/month.
ROI snapshot (creator store example): 4,000 subs × 1% conversion × €50 AOV = €2,000 per campaign. Two campaigns/month → €4,000. Tool at ~$39/month ≈ ~1% of revenue. Add a 3-email welcome flow and abandoned-cart, and the payback is typically measured in weeks, not months.
Automations for MailerLite pricing explained 2025
The biggest value unlock is automation. Even the Free plan lets you build a welcome sequence; paid tiers add dynamic content, selling digital products, multiple triggers, and better support — all of which turn your list into predictable revenue.
- Starter flow: Day 0 Welcome + lead magnet → Day 2 Story/Value → Day 5 Offer.
- E-commerce flow (Shopify/Woo): Viewed product → Abandoned cart → Post-purchase review/upsell.
- Creator flow: Content upgrade → Nurture → Launch window with dynamic content for buyers vs non-buyers.
Which one should you pick?
- Under ~500 subscribers: Start on Free while you set up your welcome & lead-magnet flow. Upgrade when you need dynamic content or higher limits.
- ~500–5,000 subscribers: Choose Growing Business — best price-to-value, unlimited emails, landing pages, templates, ability to sell digital products.
- 5,000–50,000+ subscribers: Pick Advanced for multi-trigger workflows, unlimited seats, Facebook Custom Audiences, live chat support.
- 100k+ or special deliverability needs: Talk to Enterprise for dedicated IP and hands-on guidance.
FAQs
How does MailerLite count subscribers for billing? MailerLite pricing explained 2025
Can I send unlimited emails?
Is the Free plan really free?
When should I move from Growing to Advanced?
Final verdict for MailerLite pricing explained 2025
If you’re a creator, coach, or small ecommerce brand wanting a practical email + landing-page + product-sell stack that keeps costs low and automation strong, MailerLite is an easy win. For lists under ~5,000, Growing Business delivers the best value and fastest time-to-value. As your flows get more advanced or you collaborate with a team, Advanced is a smart, predictable upgrade. Launch free, connect your store, publish a welcome series — and start turning subscribers into daily revenue.