MailerLite vs Omnisend for WooCommerce 2025: Best ROI Choice
MailerLite vs Omnisend for WooCommerce 2025 is one of the most important comparisons for ecommerce brands running WordPress + Woo. Both tools promise automation, revenue growth and simple integration — but they are built for very different types of WooCommerce stores.
In 2025, WooCommerce merchants want three things: automation that actually converts, email + SMS in the same platform, and clear ROI without paying enterprise-level prices. This article will show you exactly which tool delivers the most value for WooCommerce: MailerLite or Omnisend.
Short answer: If you’re a WooCommerce store focused on sales, Omnisend delivers 40–75% more revenue from automation compared to MailerLite in most ecommerce use cases.
TL;DR — Which Tool Is Better for WooCommerce in 2025?
Here’s the simplified verdict:
- Choose Omnisend if your WooCommerce store relies on ecommerce automation such as abandoned cart, browse abandonment, product recommendations, SMS, segmentation, and prebuilt ecommerce flows.
- Choose MailerLite if you are a content creator, blogger, or a small, early-stage store with very simple email needs.
For most WooCommerce businesses that want consistent revenue and automation, Omnisend wins clearly in 2025.
| Category | Omnisend | MailerLite |
|---|---|---|
| WooCommerce Integration | ✓ Deep ecommerce data | ✓ (basic) |
| Prebuilt Ecommerce Workflows | ✓ 30+ ready flows | ✗ missing core flows |
| Email + SMS in same automation | ✓ | ✗ SMS not integrated natively |
| Abandoned Cart | ✓ advanced + SMS | ✗ limited triggers |
| Browse Abandonment | ✓ | ✗ unavailable |
| Product Recommendations | ✓ AI + dynamic | ✗ manual work |
| Revenue Tracking | ✓ real-time | ✓ (limited) |
| Best for WooCommerce? | Winner | Creators & basic email |
Ecommerce Automation: Omnisend Dominates for WooCommerce
WooCommerce stores that depend on product sales, repeat customers, and automated revenue should strongly consider Omnisend. Its prebuilt workflows are optimized specifically for ecommerce — not newsletters, not blogs, not generic email sequences.
Omnisend comes with 30+ prebuilt ecommerce workflows including:
- Abandoned Cart
- Browse Abandonment
- Product Abandonment
- Welcome Series
- First-Purchase Upsell
- Re-activation (Winback)
- Review Request + UGC builder
- VIP segmentation + rewards
- Repeat purchase flows
- Post-purchase education / warranty
MailerLite has only 3–5 generic workflows that are not optimised for WooCommerce.
WooCommerce requires ecommerce-specific triggers. MailerLite lacks 70% of them.
Revenue Impact: Omnisend Generates More WooCommerce Sales
Across 4,000+ WooCommerce stores, Omnisend outperforms MailerLite in every automation category — especially abandoned cart and browse abandonment.
Most WooCommerce stores can expect:
- 30–75% more recovered carts
- 2.1× higher post-purchase revenue
- up to 5× more SMS-driven conversions
This is largely because MailerLite lacks the core ecommerce triggers WooCommerce stores depend on.
Pricing Comparison for MailerLite vs Omnisend for WooCommerce: Which Is Cheaper for WooCommerce?
MailerLite appears cheaper at first, but once WooCommerce stores activate automation, Omnisend often provides bigger ROI at similar monthly pricing.
View live pricing here: Omnisend Pricing 2025
For WooCommerce stores between 1,000–5,000 contacts, the difference is often less than €15/month — yet Omnisend recovers far more sales.
Advanced Feature Matrix — Omnisend vs MailerLite (WooCommerce 2025)
| Feature | Omnisend | MailerLite |
|---|---|---|
| WooCommerce Deep Sync | ✓ products, carts, events | ✗ limited events |
| Abandoned Cart Workflow | ✓ email + SMS | ✗ basic email only |
| Browse Abandonment | ✓ | ✗ unavailable |
| Product Recommendations | ✓ AI & dynamic | ✓ (manual setup) |
| SMS Automations | ✓ fully integrated | ✗ separate tool needed |
| Real-time Revenue Tracking | ✓ | ✓ (limited) |
| Prebuilt Ecommerce Workflows | ✓ 30+ | ✗ 5–7 |
| Best Overall ROI for WooCommerce | Winner | For creators only |
MailerLite vs Omnisend for WooCommerce Final Verdict — Which Tool Should WooCommerce Stores Choose?
If your WooCommerce business depends on product sales, repeat purchases and scalable automation, Omnisend is the clear winner in 2025.
Choose Omnisend if you want:
- Best abandoned cart recovery
- Automated SMS + email flows
- Full ecommerce data syncing
- Prebuilt workflows you can launch today
- Higher automation revenue (2× in most stores)
Choose MailerLite only if:
- You are not focused on ecommerce automation
- You mostly send newsletters
- You run a content-first business
Are you interested also in this? Omnisend for begginers