Updated: 20 Oct 2025 · Reading time: ~18–20 min
Omnisend alternatives 2025: five real competitors compared
You’re likely here because you’re weighing Omnisend against other platforms for email + SMS in ecommerce. To save you time, this guide compares five real alternatives — Klaviyo, ActiveCampaign, MailerLite, GetResponse, and AWeber — across features, real pricing by list size, send limits, and time-to-value. You’ll see exactly who fits Shopify/Woo merchants best, when to choose a CRM-heavy stack, and how SMS costs shift your ROI.
Automation = revenue while you sleep. Set once, sell daily.
TL;DR verdict
Fastest to value (Shopify/Woo): Omnisend & MailerLite (plug-and-play flows, simple pricing).
Deepest automations + CRM: ActiveCampaign (but plan extra time for setup).
Advanced ecommerce bench + AI: Klaviyo (strong, but pricier as contacts grow).
All-in-one marketing suite value: GetResponse (email + funnels with unlimited sends on core tiers).
Newsletter-first simplicity: AWeber (clear pricing, dependable deliverability; no native SMS).
Pricing pages change often — confirm live before you decide.
All-in comparative matrix (quick scan)
Legend: ✓ = included; ✗ = not included; ✓ + note = partial / limits
| Feature | Omnisend | Klaviyo | ActiveCampaign | MailerLite | GetResponse | AWeber |
|---|---|---|---|---|---|---|
| Shopify/Woo focus | ✓ ecommerce-first | ✓ strong ecommerce | ✓ | ✓ SMB-friendly | ✓ | ✓ classic newsletter |
| Built-in SMS | ✓ Pro credits/month | ✓ SMS billed separately | ✗ add-on/integration | ✗ (integrate) | ✗ (higher tiers/integrations) | ✗ integrate |
| Prebuilt ecommerce flows | ✓ cart/browse/welcome | ✓ | ✓ more setup | ✓ templates | ✓ funnels | ✓ core automations |
| Time to first value | ✓ fast | ✓ fast (pricier) | ✗ longer (CRM setup) | ✓ quick | ✓ quick | ✓ quick |
| Pricing model | by contacts | by contacts | by contacts | by contacts | by contacts | by contacts |
| Email send limits | 12× list (Std), ∞ fair-use (Pro) | ✓ generous (per tier) | 10× (Starter), 12× (Pro), 15× (Ent) | ✓ unlimited on paid | ✓ unlimited on key tiers | 10× (Lite), 12× (Plus) |
| Free plan | ✓ test | ✓ 250 profiles (limited) | ✗ trial only | ✓ 500 subs (since 09/2025) | ✓ free forever (limited) | ✓ free to 500 (limited) |
| CRM pipelines | ✓ basic | ✓ | ✓ strong | ✗ basic | ✓ (Marketer+) | ✗ no CRM |
| Advanced segmentation | ✓ | ✓ best-in-class | ✓ granular | ✓ core | ✓ | ✓ core |
| Predictive/AI features | ✓ send/rec. | ✓ strong | ✓ | ✓ growing | ✓ | ✓ assistants/basic |
| Landing pages/websites | ✓ | ✓ | ✓ | ✓ strong | ✓ strong | ✓ builder |
| Attribution/reporting depth | ✓ ecommerce | ✓ deep | ✓ deep | ✓ core | ✓ solid | ✓ core |
| Best for | DTC ecommerce | Data-driven ecommerce | Automation + CRM | Lean teams/creators | All-in-one value | Simple newsletters & SMB |
Illustrative entry pricing (monthly, email plans): Omnisend ~$20 @1k, Klaviyo ~$30 @1k, ActiveCampaign $19 @1k, MailerLite $15 @1k (new 09/2025), GetResponse $19 @1k, AWeber $25 @1k. Confirm live pricing before you decide.
Pricing — real numbers you can model for Omnisend alternatives 2025
Contact-based plans (1k / 5k / 10k contacts)
- Omnisend (Standard): ~$20 @1k, $81 @5k, $132 @10k. Pro adds monthly Omnisend SMS credits equal to your plan price.
- Klaviyo (Email): ~$30 @1k, $100 @5k, $150 @10k (Email+SMS bundles start higher; SMS billed via credits).
- ActiveCampaign (Starter): $19 @1k, $99 @5k, about $149 @10k; send limits 10× list on Starter.
- MailerLite (Growing Business): after 09/2025 changes: $15 @1k, $39 @5k, $73 @10k; unlimited emails on paid tiers.
- GetResponse (Email/Starter): $19 @1k, $54 @5k, $79 @10k; unlimited sends.
- AWeber (Lite): $25 @1k, $60 @5k, $100 @10k; monthly send limits typically 10× (Lite) and 12× (Plus); Free to ~500 subs (limited).
Automations & SMS: where the ROI lands
Klaviyo leads in deep ecommerce automation and segmentation, with strong Shopify alignment and AI features — but costs rise as contacts grow (and SMS credits are metered).
ActiveCampaign offers the most flexible builder and CRM logic (pipelines, scoring). Note the send limits by plan (10×/12×/15× of contact count).
Omnisend (as your baseline): Pro includes monthly SMS credits equal to your plan price; US/CA SMS is typically around $0.015/SMS — great for 2-step cart recovery (email → SMS).
MailerLite keeps automations simple; reporting is improving but lighter than Klaviyo/AC. GetResponse shines for “suite” value (funnels, landing pages) with unlimited sends. AWeber is dependable for newsletter-first teams; no native SMS.
Klaviyo — data-driven ecommerce automation
Best if you want top-tier ecommerce segmentation, predictive analytics, and close Shopify alignment — and you’re fine with higher costs as you scale. Pricing (Email): ~$30 @1k, $100 @5k, $150 @10k. Email+SMS bundles start higher and SMS credits are billed separately.
- Pros: elite segmentation, benchmarks, product recs, AI assist.
- Cons: can get pricey beyond 5k–10k; SMS add-on math matters.
ActiveCampaign — advanced automations + CRM
Best if you need CRM pipelines, deal stages, lead scoring, and extremely granular conditions. Starter is $19 @1k, $99 @5k, around $149 @10k with 10× send limit on Starter.
- Pros: deep logic, site tracking, split actions, CRM alignment.
- Cons: longer setup; SMS is add-on or via integration; send caps.
MailerLite — lean, budget-friendly growth
Best if you want simple setup, unlimited emails on paid, and modern landing pages. After 09/2025 changes: $15 @1k, $39 @5k, $73 @10k; free plan now capped at 500 subscribers.
- Pros: low TCO, fast to launch, unlimited sends on paid.
- Cons: lighter reporting/automation vs Klaviyo/AC.
GetResponse — suite value with unlimited sends
Best if you want a broader toolkit (funnels, landing pages, basic CRM) plus unlimited monthly sends on core tiers. Pricing: $19 @1k, $54 @5k, $79 @10k.
- Pros: good all-rounder value, funnels, 24/7 chat support.
- Cons: for very complex ecommerce/CRM, Klaviyo/AC may fit better.
AWeber — classic, dependable email with simple pricing
Best if you want a reliable, newsletter-first platform with straightforward pricing and solid deliverability.
Lite plan pricing: $25 @1k, $60 @5k, $100 @10k contacts; monthly send limits are typically 10× list size on Lite and 12× on Plus. A free option exists (limited features, up to ~500 subscribers).
- Pros: easy to use, dependable deliverability, landing page builder, automations, strong support.
- Cons: no native SMS; advanced CRM workflows are limited compared to AC/Klaviyo.
Which one should you pick?
- Shopify/Woo, want fastest launch & predictable TCO: Omnisend or MailerLite (if you’re OK with simpler automation/reporting).
- Advanced lifecycle with CRM & scoring: ActiveCampaign (accept setup time; budget for SMS add-ons).
- Data-rich ecommerce growth + AI: Klaviyo (plan for higher costs at 5k–10k+).
- All-in-one + unlimited emails: GetResponse (solid mid-market value).
- Newsletter-centric SMBs/creators who value simplicity: AWeber (clear pricing; 10×/12× send caps by plan; reliable deliverability).
FAQs
Why does “send limit” matter for ROI?
How do SMS costs compare?
Did MailerLite change its free plan recently?
Final verdict
If you want the simplest path to revenue on Shopify/Woo with email+SMS, Omnisend remains a strong baseline. For pure alternatives:
- Pick Klaviyo if segmentation depth wins over cost.
- Pick ActiveCampaign if you need CRM pipelines and the most flexible automations.
- Pick MailerLite if you want low TCO and unlimited sends on paid tiers.
- Pick GetResponse if you want an all-in suite with unlimited sends and funnels.
- Pick AWeber if you prefer newsletter-first simplicity with clear pricing.
Validate revenue in weeks, not months — choose the tool that minimizes setup and supports your core flows (welcome, cart/browse recovery, winback) on day one.
Related reading:
Omnisend vs Klaviyo 2025 ·
ActiveCampaign Pricing 2025 ·
MailerLite Pricing 2025