Omnisend pricing calculator 2025: find your perfect plan
Estimate your true monthly cost for email + SMS based on list size, sends, and SMS volume — then pick the plan that maximizes ROI.
TL;DR — How to choose fast
- Free: test the product, small sends, basic automations.
- Standard: scales email (typ. allowance tied to contacts), add SMS credits as needed.
- Pro: unlimited email + monthly SMS credits included (commonly ≈ plan price). Best for email-heavy stores.
- Rule of thumb: If you send frequently or rely on SMS, Pro often yields the lowest effective CPM/CPS.
Pricing pages change often — confirm live before you decide.
Interactive pricing calculator
Enter your list size, average sends/month, and estimated SMS sends. The calculator compares Standard vs Pro using common plan patterns (illustrative). Always verify final pricing in your Omnisend account.
Results (illustrative)
| Item | Standard | Pro |
|---|---|---|
| Base plan (USD/mo) | $— | $— |
| Included email sends | — | Unlimited |
| Required email sends | — | — |
| SMS credit included | $0 | $— |
| SMS cost (after credits) | $— | $— |
| Total est. monthly | $— | $— |
Assumptions: Standard email allowance ≈ 12× contacts / month; Pro email is unlimited. Pro often includes monthly SMS credits ≈ plan price. Numbers are illustrative — confirm live pricing & regional SMS rates.
Omnisend pricing calculator 2025: how it works (and when Pro wins)
Our Omnisend pricing calculator 2025 estimates your real monthly cost by combining three inputs:
list size, email frequency, and SMS volume. It mirrors common plan patterns—Standard
typically includes an email allowance tied to your contact count, while Pro offers unlimited email and
monthly SMS credits roughly equal to your plan price. Enter your numbers, click Calculate,
and compare the Total est. monthly for Standard vs Pro.
A simple rule of thumb: if you email more than ~12× your list per month or rely on SMS reminders for
abandoned carts and launches, Pro often becomes cheaper in practice. Those built-in SMS credits
can cover a large portion of your texting bill, while unlimited email eliminates overage anxiety during BFCM
or peak seasons. For stores sending 2–3 campaigns weekly plus automated flows, the Omnisend pricing calculator 2025
frequently points to Pro as the best value.
Tip: keep your engaged segments tight. Better targeting → higher revenue per send → lower effective cost per sale.
After you run the numbers, start on the plan that fits today and upgrade only if your sending pattern or SMS usage
outgrows the allowance. You can revisit the Omnisend pricing calculator 2025 anytime as your list scales.
Price vs contacts (shape)
Use this Omnisend pricing calculator 2025 chart to sanity-check the calculator’s output versus typical contact tiers.
Pricing-relevant features that change your total cost
| Capability | Included | Impact on spend |
|---|---|---|
| Unlimited email (Pro) | ✓ | Prevents email overage in high-send months |
| Monthly SMS credits (Pro) | ✓ | Offsets SMS line item; lowers effective CPS |
| Standard email allowance (~12× contacts) | ✓ | Cost-efficient until frequency > allowance |
| Automation templates (flows) | ✓ | Faster payback; reduces churn risk |
| Advanced splits/A-B tests | ✓ | Improves CTR → lowers CAC via owned channels |
| Integrated product feeds | ✓ | Saves time; increases revenue per send |
| Back-in-stock, transactional | ✓ | Extra revenue without extra campaign cost |
| List cleaning & suppression | ✓ | Limits waste on unengaged contacts |
| 24/7 support | ✓ | Shorter downtime → protects revenue |
| Shopify discount auto-apply | ✓ | Higher conversion → lowers effective cost |
| GA4/UTM analytics | ✓ | Better ROI decisions per list tier |
| Landing pages & popups | ✓ | Faster growth → better plan value |
| MMS (US/CA) | ✓ fees apply | Budget extra if using images over SMS |
| Multi-store/brand support | ✓ | Consolidates stack costs |
| Priority support (higher tiers) | ✓ | Valuable during BFCM spikes |
| Deliverability tooling | ✓ | Protects inboxing; avoids wasted sends |
| Dynamic coupons | ✓ | Higher conversion → better $/send |
| Audience sync (ads) | ✓ | Reduces paid retargeting waste |
| Email + SMS in one UI | ✓ | No extra tool subscriptions |
ROI & payback Omnisend pricing calculator 2025 (quick view)
Automations (Welcome, Cart, Browse) often drive fast payback. If your list is active or you email frequently, Pro’s unlimited email plus SMS credits can be cash-flow positive within weeks.
Omnisend pricing calculator 2025 – Final verdict
Choose Pro if you send often or plan to scale SMS (credits included can offset monthly spend). Choose Standard if you send moderately and want predictable costs tied to list size. Start Free to test templates and flows. All Omnisend prices for Omnisend pricing calculator 2025 you can find on: Omnisend
Sources & further reading
- Omnisend Pricing — accessed Nov 4, 2025.
- Omnisend Help Center — SMS credits & plan allowances — accessed Nov 4, 2025.
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