Omnisend vs AWeber (2025): fastest setup for ecommerce automation
Deciding between Omnisend and AWeber for Shopify/WooCommerce? This BOFU comparison focuses on
time to value, ecommerce automations, SMS, and real costs at common list sizes. We checked official pricing pages and Shopify app/integration docs (sources under charts).
Pricing pages change often — confirm live before you decide.
TL;DR
- Choose Omnisend if you want the fastest ecommerce setup with ready-made revenue flows (cart, browse, welcome) plus built-in SMS and Shopify-first templates. Shopify app. :contentReference[oaicite:0]{index=0}
- Choose AWeber if you’re a generalist sender or newsletter-first brand needing simplicity and landing pages; Shopify integration exists but via third-party connector routes. Integration hub, Combidesk app. :contentReference[oaicite:1]{index=1}
- Pricing snapshot (indicative): Omnisend Standard starts around $16 (500 contacts), Pro around $59 (2,500). AWeber lists Lite/Plus tiers starting around $15–$20; exact prices scale by contacts and billing cycle. :contentReference[oaicite:2]{index=2}
| Omnisend | AWeber | |
|---|---|---|
| Shopify-native automations | ✓ (prebuilt ecommerce flows) | ✓ via connector |
| Built-in SMS | ✓ | ✗ no native SMS |
| Time to launch (cart+browse) | Fast | Moderate |
| Best for ecommerce | Winner | Newsletter-led |
Validate revenue in weeks, not months. No dev team required — ready ecommerce flows.
Pricing (2025): what you actually pay as you scale
Omnisend offers Free (up to 250 contacts/500 emails), then Standard (e.g., 500 contacts ≈ $16), and Pro (e.g., 2,500 contacts ≈ $59), with SMS credits on higher tiers.
Pricing ·
Independent review. :contentReference[oaicite:3]{index=3}
AWeber lists Lite/Plus tiers; public pages indicate Lite from ≈ $15/mo and Plus around ≈ $20/mo (exact by billing).
Help pricing ·
Pricing. :contentReference[oaicite:4]{index=4}
Sources: Omnisend pricing; AWeber pricing/help. Accessed Nov 4, 2025. :contentReference[oaicite:5]{index=5}
Validate revenue in weeks, not months. No dev team required — ready ecommerce flows.
Automation = revenue while you sleep. Set once, sell daily.
Quick comparison (ecommerce buyer lens)
| Criteria | Omnisend | AWeber |
|---|---|---|
| Shopify app & maturity | ✓ (native) | ✓ via connectors |
| Abandoned cart (email+SMS) | ✓ | ✓ no native SMS |
| Browse abandonment | ✓ (prebuilt) | ✓ more setup |
| Promo code sync | ✓ | ✓ (via integration) |
| Built-in SMS credits (higher tiers) | ✓ | ✗ |
| Prebuilt ecommerce templates | ✓ (Shopify-first) | ✓ |
| Transactional emails (orders) | ✓ | ✓ |
| Segmentation on ecommerce events | ✓ (deep) | ✓ |
| Landing pages (native) | ✓ | ✓ (strong LPs) |
| Support chat availability | ✓ (24/7 incl. free) | ✓ (24/7; plan-dependent) |
| Web push | ✓ | ✗ |
| Onboarding time to value | Fast | Moderate |
| Best for ecommerce | Winner | Runner-up |
| Best for newsletter-first brands | — | Winner |
Deep features matrix (25-point ecommerce view)
| Feature | Omnisend | AWeber |
|---|---|---|
| Shopify integration depth | ✓ native app | ✓ via connector |
| WooCommerce integration | ✓ strong | ✓ |
| Prebuilt ecommerce flows (cart, browse, post-purchase) | ✓ rich | ✓ basic |
| Welcome discount automation | ✓ | ✓ |
| Built-in SMS (sender mgmt, credits) | ✓ Pro incl. credits | ✗ |
| SMS + Email combined splits | ✓ | ✗ |
| Product blocks / recommendations | ✓ | ✓ |
| Promo code sync with Shopify | ✓ | ✓ integration |
| Revenue attribution dashboard | ✓ ecommerce-centric | ✓ generalist |
| Transactional emails (orders, shipping) | ✓ | ✓ |
| Audience growth (popups, bars, LPs) | ✓ built-in | ✓ strong LPs |
| Deliverability tooling (DKIM, warmup) | ✓ | ✓ |
| A/B testing (emails & flows) | ✓ | ✓ |
| Web push notifications | ✓ | ✗ |
| API & integrations breadth | ✓ | ✓ |
| Multi-store / multi-locale ops | ✓ | ✓ |
| Shopify segments/events pre-mapped | ✓ | ✓ more setup |
| Support chat availability | ✓ 24/7 incl. free | ✓ plan-dependent |
| Compliance (GDPR tools) | ✓ | ✓ |
| Template library for promos | ✓ ecommerce-first | ✓ |
| Segmentation builder UX | ✓ intuitive | ✓ |
| Conditional splits (email/SMS/web) | ✓ | ✗ no native SMS |
| Attribution windows control | ✓ | ✓ |
| Learning curve for staff | Low | Low-moderate |
| Scaling cost predictability | Moderate | Good |
| Overall ecommerce fit | Winner | Runner-up |
ROI: when do flows pay back?
Illustrative scenario at 10k contacts launching core flows (welcome, cart, browse, post-purchase):
- Assumption: Omnisend lifts ~$3,200/month via ecommerce-tuned flows; AWeber ~$1,200/month with a more generalist setup.
- Cost (indicative): Omnisend ≈ $150; AWeber ≈ $99 at 10k contacts (illustrative; confirm live pages).
Sources: Omnisend pricing; AWeber pricing/help; Shopify app/integration pages. Accessed Nov 4, 2025.
:contentReference[oaicite:6]{index=6}
Recommended setups (fast start)
Omnisend (Shopify-first)
- Install Shopify app and sync products/customers. :contentReference[oaicite:7]{index=7}
- Enable prebuilt flows: Abandoned Cart (email+SMS), Browse Abandonment, Welcome, Post-purchase.
- Turn on SMS on Pro for cross-channel nudges; add product blocks to promos. :contentReference[oaicite:8]{index=8}
- Activate revenue attribution dashboard; monitor payback weekly.
AWeber (newsletter-led + ecommerce)
- Connect through the AWeber–Shopify integration hub or the Combidesk app. :contentReference[oaicite:9]{index=9}
- Set a simple 3-email cart recovery; add dynamic product snippets where possible.
- Use landing pages for seasonal promos; consider web push alternatives if needed.
Time to first revenue
How fast can you launch core flows and see revenue? This illustrative view compares typical setup velocity for Shopify stores.
Sources: product onboarding docs & app listings; estimate based on ecommerce-ready templates and built-in SMS. Accessed Nov 4, 2025.
Final verdict
For the fastest ecommerce automation setup, pick Omnisend. It’s Shopify-first with prebuilt flows and built-in SMS — you launch faster and see revenue sooner.
Choose AWeber if you’re primarily newsletter-driven and want simple landing pages, accepting extra steps for Shopify automation depth.
Validate revenue in weeks, not months. No dev team required — ready ecommerce flows.
Sources & further reading
- Omnisend pricing: official page · EmailToolTester. :contentReference[oaicite:10]{index=10}
- AWeber pricing: official page · help article. :contentReference[oaicite:11]{index=11}
- Shopify apps/integrations: Omnisend · AWeber via Combidesk · AWeber hub. :contentReference[oaicite:12]{index=12}
Related: Omnisend Pricing 2025
Here you can find Omnisend offer.