Omnisend vs GetResponse 2026 is one of the most common “late-stage decision” comparisons for ecommerce teams. Both platforms offer email, automation, and basic SMS — but the real question is simple:

Which tool saves you more time and generates more revenue with less manual work?

If you run a Shopify, WooCommerce, or DTC brand, your needs are crystal clear: fast setup, plug-and-play automations, reliable deliverability, and predictable pricing. This  focuses on exactly that — not features for the sake of features, but BOFU decision data that helps you choose the right tool in minutes.

This guide follows the CEM Master Playbook v13: deep pricing breakdowns, automation workflows, segmentation depth, SMS costs, ROI examples, and real ecommerce-ready use cases.

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TL;DR — Who wins in Omnisend vs Getresponse 2026 verdict?

Omnisend wins for 75%+ of ecommerce brands thanks to built-in SMS, revenue-ready automation templates, faster setup, and clearer pricing. Its SMS + email automation stack is designed for merchants, not general marketers.

GetResponse wins if you’re a content-heavy business (webinars, lead magnets, funnels) or you need niche tools like website builder or webinar hosting.

If you run Shopify or WooCommerce → choose Omnisend.
If you run coaching/Webinar heavy funnels → choose GetResponse.

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Quick Comparison: Omnisend vs GetResponse 2026

 

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Feature-by-feature matrix (Omnisend vs Getresponse 2026)

 

Omnisend vs GetResponse Pricing 2026

If you’re choosing between Omnisend vs GetResponse 2026, pricing quickly becomes a deciding factor — especially once your list grows. Both offer tiered plans, but their structure is very different:

• Omnisend: simple, ecommerce-focused pricing with native SMS.
• GetResponse: more plans, more tools, higher price jumps at scale.

Here you can read more about Detailed pricing for Omnisend.

Real monthly cost for ecommerce brands

Based on official pricing pages (checked November 2025), here’s the real-world cost comparison for growing lists:

• 2,500 contacts → Omnisend $39 / GetResponse $59–$69
• 5,000 contacts → Omnisend $59 / GetResponse $69–$97
• 10,000 contacts → Omnisend $90 / GetResponse $115–$139
• 50,000 contacts → Omnisend ~$400 / GetResponse $499+

For ecommerce stores, Omnisend consistently stays 15–30% more affordable at scale — especially if you rely heavily on SMS.

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Automation: who saves you more time?

Automation is where Omnisend clearly wins, especially for Shopify and WooCommerce merchants. The platform feels purpose-built for ecommerce with plug-and-play templates for nearly every stage of the customer journey. More about Omnisend read also Omnisend workflow

Omnisend automation strengths

• 20+ prebuilt ecommerce workflows
• Email + SMS in the same flow
• Automatic product pulls from Shopify/Woo
• Dynamic recommendations with no setup
• Browse abandonment without coding

GetResponse automation strengths

• Strong general-purpose automation builder
• Lead magnet automation
• Webinar funnels
• Scoring & tagging for complex funnels

However — GetResponse lacks native SMS, which puts it behind for high-intent ecommerce retargeting such as:

• cart abandonment SMS
• browse abandonment SMS
• shipping notifications

Workflow efficiency chart

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Segmentation & personalization

Omnisend segmentation

• Shopify order data
• WooCommerce order data
• Product views
• Cart activity
• Messaging engagement
• Predicted next order

Segmentation is ecommerce-first with zero setup required.

GetResponse segmentation

• Lead scoring
• Tagging
• Behavior filters
• Funnel analytics

Great for funnels, not as strong for retail-style stores.

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Reporting & revenue attribution

Both platforms show performance data, but Omnisend focuses on revenue attribution from ecommerce orders, making it easier to understand which message drives real sales.

Omnisend reports include:

• Revenue per email
• Revenue per SMS
• Order attribution
• Automation revenue totals
• Campaign benchmarks

GetResponse reports include:

• Clicks & opens
• Event tracking
• Funnel conversion data
• Webinar stats

For stores that rely on actual order-based analytics, Omnisend is the more direct and actionable tool.

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Which one should you pick?

Use this simple decision framework:

Choose Omnisend if you:

• run Shopify, WooCommerce, BigCommerce, or custom ecommerce
• want plug-and-play revenue workflows
• need SMS + email in one place
• want predictable pricing as your list grows
• don’t want to manually configure funnels

Choose GetResponse if you:

• run webinars or lead magnets
• sell courses or coaching
• need funnels and landing pages in one tool
• don’t rely heavily on ecommerce automation

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FAQs: Omnisend vs GetResponse 2026

1. Which platform is cheaper for ecommerce?

Omnisend is 15–30% cheaper at scale and includes native SMS, which reduces third-party costs.

2. Which tool is easier for beginners?

Omnisend. The ecommerce workflows are already configured — no setup needed.

3. Which tool is better for webinars?

GetResponse. It has one of the best built-in webinar tools on the market.

4. Does Omnisend work outside Shopify?

Yes — it works with WooCommerce, BigCommerce, and custom stores.

5. Can I run SMS-only flows?

Yes. Omnisend supports standalone SMS automations with international coverage.

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Final Verdict

Both tools are strong — but they serve different businesses. For ecommerce stores, Omnisend is the clear winner thanks to native SMS, faster workflow setup, and revenue-focused reporting. It removes complexity and helps merchants scale predictable automation revenue without managing multiple third-party tools.

If your store runs on Shopify or WooCommerce, or you want to maximize ROI with the least setup effort, Omnisend is the right choice for 2026.