Omnisend vs MailerLite (2025): Better Templates and Analytics
Focus keyword: Omnisend vs MailerLite 2025
Choosing between Omnisend and MailerLite in 2025 comes down to two things: how fast you can ship on-brand emails with winning templates, and how deep your analytics go to prove ROI. This guide cuts the noise and shows you which platform gets you revenue faster — with hard, BOFU details for pricing, templates, analytics, and ecommerce automations.
TL;DR
- Templates: Both are fast; Omnisend’s ecommerce-ready blocks and product feeds speed up builds for Shopify/Woo. MailerLite offers a broad gallery for creators and SMB sites.
- Analytics: Omnisend adds revenue attribution across email + SMS + push and automation flow reports; MailerLite covers campaign basics with click/heat maps and client/location breakdowns.
- Who should choose what? Omnisend for ecommerce stores that need revenue reporting and SMS in the same place. MailerLite for lean budgets, creators, and simple sites.
Pricing pages change often — confirm live before you decide.
Quick Comparison
| Omnisend | MailerLite | |
|---|---|---|
| Best for | Ecommerce (Shopify/Woo), email + SMS | Creators/SMBs, newsletters + simple sites |
| Templates: speed to launch | ✓ Ecommerce-ready blocks, product feed | ✓ Simple, fast editor for content |
| Template variety | ✓ ~200+ modern ecommerce designs | ✓ Large gallery for newsletters |
| Analytics depth | ✓ Revenue attribution, flow reports | ✓ Click/heat maps; no native revenue attribution |
| SMS inside the same UI | ✓ Native & attributed | ✓ limited depth |
| Automation templates | ✓ Full ecommerce flows (browse/cart/post-purchase) | ✓ Core drips & newsletter automations |
| Segment builder | ✓ Event & purchase data | ✓ Profile & engagement filters |
| A/B testing (emails) | ✓ | ✓ |
| Click/heat maps | ✓ Click map in reports | ✓ Click & heat maps |
| Ecommerce attribution | ✓ Campaign & flow revenue | ✗ (workarounds via GA/UTM) |
| Reporting scope (email+SMS) | ✓ Unified | ✓ email-first |
| Free plan | ✓ Up to 250 contacts/500 emails/mo | ✓ Generous free for small lists |
| Best value trigger | ✓ When you need revenue reporting + SMS | Lean newsletter budgets |
| Verdict (templates & analytics) | WIN | Strong for creators |
Pricing at a Glance
At entry tiers, MailerLite’s monthly starts are very low for small lists, while Omnisend’s Pro tiers add monthly SMS credits and unified revenue reporting. Exact pricing varies by contact count; always check the live pages before you commit.
Automation = revenue while you sleep. Set once, sell daily.
Features Matrix (Templates & Analytics Focus)
| Capability | Omnisend | MailerLite |
|---|---|---|
| Drag-and-drop email builder | ✓ | ✓ |
| Template library (modern) | ✓ ~200+ | ✓ Large gallery |
| Product feed blocks (Shopify/Woo) | ✓ | ✗ |
| Brand asset reuse (logos/colors) | ✓ | ✓ |
| Block-level saved sections/snippets | ✓ | ✓ basic |
| Campaign analytics (opens/clicks) | ✓ | ✓ |
| Revenue attribution (email) | ✓ | ✗ |
| Revenue attribution (automation flows) | ✓ | ✗ |
| Unified email + SMS reporting | ✓ | ✓ email-first |
| Automation flow analytics (step KPIs) | ✓ | ✓ limited |
| Click map | ✓ | ✓ |
| Heat maps (pages/landing) | ✓ email-focus | ✓ |
| Ecommerce triggers (browse/cart) | ✓ | ✓ fewer |
| Product recommendations block | ✓ | ✗ |
| Segment builder (events & purchases) | ✓ | ✓ lighter |
| A/B testing (subject/content/send time) | ✓ | ✓ |
| UTM + GA4 reporting alignment | ✓ | ✓ |
| Deliverability tools (basic) | ✓ | ✓ |
| SMS native (US/EU coverage) | ✓ | ✓ less coverage |
| Support scope (24/7 chat/email) | ✓ | ✓ varies by plan |
| Free plan limitations | 250 contacts / 500 emails | Low-count but generous for newsletters |
| Overall (templates & analytics) | WIN | Great for content-led brands |
Analytics That Prove Revenue
Omnisend gives you campaign + automation revenue attribution and unified reporting across email and SMS. You can compare flows, export reports, and optimize revenue per recipient quickly. MailerLite provides all essential campaign analytics, plus click maps, heat maps, reading environment and top client insights — excellent for newsletters and content-driven sends.
Related reads
- Omnisend Pricing 2025: Real Email & SMS Costs
- MailerLite Pricing 2025: Plans Explained
- Omnisend vs Klaviyo 2025
Final Verdict: Who Wins on Templates & Analytics?
Omnisend wins for ecommerce teams that need ready-to-send templates + revenue-proving analytics in one place (email + SMS). You’ll ship faster using product blocks, and you’ll scale smarter with unified attribution and flow reports. MailerLite remains an excellent choice for creators and budget-minded newsletters that value a simple editor and clean campaign insights.
Sources
Omnisend pricing & reports pages; MailerLite pricing, performance reports & click map pages; independent coverage as of Nov 4, 2025.
All about MailerLite you can find on their official website: MailerLite and you can red more about Omnisend: here