If you’re evaluating an email marketing tool and the word “template” popped up — well done. Because when it comes to speed, branding consistency, and revenue-driven campaigns, the template library and editor matter now more than ever.

In this article Omnisend vs Moosend 2026 we’ll compare the template ecosystems of Omnisend and Moosend in 2026: how many designs, how flexible they are, how fast you can launch, and what it really means for your Shopify or WooCommerce store.

Our mission at Choose Email Marketing: help ecommerce teams pick and implement the right email + SMS tool that saves time, automates revenue, and reduces complexity. This comparison saves you time, proves value, and helps you decide which platform to pick and why. More about sms prices read here Omnisend sms pricing.

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TL;DR – template showdown in 2026

• Omnisend: ~100+ purpose-built ecommerce templates, drag-and-drop editor, advanced blocks like product listings and cart-recovery. Launch time: hours not days.
• Moosend: ~130+ newsletter templates (good variety), editor works, but fewer ecommerce-specific blocks and slightly more setup required for revenue automations.
• Conclusion: If your focus is ecommerce (Shopify/WooCommerce) and you want ready-to-use flows with minimal setup → choose Omnisend. If you’re a content-heavy brand or newsletter business and want inexpensive, flexible designs → Moosend is a worthy alternative.

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Quick Comparison: Templates – Omnisend vs Moosend 2026

 

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Features Matrix – deep dive on templates

Template depth: size, structure, and real-world usability

Both tools offer a significant number of templates — Omnisend at ~100+ and Moosend at ~130+ — but raw quantity is not the real deciding factor. What matters is: how many ecommerce-ready templates exist, how they behave in real campaigns, and how little editing is needed before going live.

This is where the paths diverge sharply:

Omnisend templates (2026)

• ecommerce-first template library
• product listing blocks auto-sync with Shopify/Woo
• cart and browse templates pull product data dynamically
• holiday/seasonal templates updated frequently
• templates integrate directly into automation flows

Omnisend’s templates are built for revenue, retention, and conversion. They help stores ship campaigns faster, because the templates already assume ecommerce structure: hero → product rows → incentive → CTA → reassurance blocks.

Moosend templates (2026)

• newsletter-first template library
• variety of brandable designs
• fewer ecommerce blocks
• more manual editing required for product sections
• automation flows do not ship with ecommerce-ready email templates

Moosend’s templates are well-designed, but more aligned with general email marketing rather than ecommerce automation. If you need beautiful content newsletters or editorial emails, they perform well. If you want fast ecommerce revenue flows — extra work is required.

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Drag-and-drop editor comparison

The editor experience determines how fast your team can produce a campaign. Both Omnisend and Moosend have good editors — but their workflows differ significantly.

Omnisend editor strengths

• Mobile-first design system
• Ecommerce blocks: product picker, product feed, recommendations
• One-click brand kit: imports brand colors and logo
• Hide/show blocks on mobile or desktop
• Automatic “smart CTA” formatting based on brand kit

Moosend editor strengths

• Clean interface, easy for beginners
• Good content blocks (images, text, columns)
• Decent layout control
• Reusable template saving

Moosend editor limitations

• No native product picker
• No direct cart/browse event blocks
• No dynamic SKU/SKU-based product grids
• No automation → template pre-fills

For editorial newsletters, Moosend works well.
For ecommerce, Omnisend’s editor is simply more automation-aware, product-aware, and revenue-aware.

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Which tool lets you launch a polished campaign faster?

Build time analysis

• Omnisend: 10–20 minutes for a fully branded ecommerce email
• Moosend: 20–35 minutes for a branded newsletter-style email

The difference is not in the editor complexity — both are simple.
It’s the number of manual steps required.

For example:

• Omnisend: Add product block → pick product → done.
• Moosend: Create grid → upload image → add title → add price → link → repeat.

On a good day, that’s 10–15 minutes saved per email.
For ecommerce teams sending 4–8 campaigns weekly, this adds up fast.

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Automation + templates: who does it better?

This is one of the biggest differences:
Omnisend tightly integrates templates into automation flows.

Example: Cart Abandonment Flow

Omnisend:

• flow already contains 3 emails + SMS
• each email includes branded product blocks
• recommended product blocks auto-fill

Moosend:

• flow needs to be built manually
• templates need to be applied manually
• product blocks must be built manually

If you want an automation system that provides full templates inside the flows (welcome, post-purchase, winback, and more), Omnisend is leagues ahead. Here you can find detailed description for Omnisend email automation.

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Pricing impact of templates

Template count does not change the price — but time spent editing templates does change your operational costs.

Ecommerce teams switching from Moosend to Omnisend in 2025 reported:

• ~30–50% faster email production
• ~15–20% higher CTR on product-based newsletters
• ~18–25% higher automation revenue after enabling built-in templates

Why? Because Omnisend’s templates are built around SKU data, dynamic product blocks, and behavior-triggered modules that reduce friction.

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Which tool should you pick for templates?

Choose Omnisend if you:

• run Shopify, WooCommerce, or BigCommerce
• need product-driven templates
• want automation flows that come pre-templated
• prefer speed and conversion over “designer aesthetic”

Choose Moosend if you:

• run a content-heavy newsletter
• don’t rely heavily on ecommerce data
• want a lower-cost general-purpose email tool

But for 85% of ecommerce teams, Omnisend’s template ecosystem is simply more practical and revenue-ready.

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FAQs – Omnisend vs Moosend 2026 templates

1. Which platform has more templates in total?

Moosend has more total templates (~130), but Omnisend’s ~100 templates are more ecommerce-focused.

2. Which templates are easier to edit?

Omnisend. The editor is faster for ecommerce because it has integrated product blocks and brand auto-importing.

3. Does Moosend support dynamic product recommendations?

No. Moosend does not have native product blocks like Omnisend.

4. Which is better for newsletters?

Moosend has good newsletter-style templates and works well for content-heavy brands.

5. Which is better for automation templates?

Omnisend. Its automation flows ship with pre-filled templates for welcome, cart, post-purchase and more.

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Final Verdict for Omnisend vs Moosend 2026

If your business depends on ecommerce revenue — especially on Shopify or WooCommerce — Omnisend wins the template battle decisively. Its templates are designed for speed, conversions, personalization, and automation readiness.

Moosend is a perfectly good choice for newsletter-heavy brands.
But if your revenue depends on turning SKU data into sales — Omnisend is the smarter pick in 2026.